TikTok与Tokopedia合作重返印尼市场：3-4个月试验期详解
近期重大进展：在获得印尼贸易部交易许可后，TikTok与Tokopedia的合并业务即将重返印尼电商市场。Tokopedia通讯主管Aditia Grasio Nelwan确认，双方已获得在TikTok应用上进行交易的必要许可。
Recent Development: After obtaining transaction approval from Indonesia's Ministry of Trade, the merged business of TikTok and Tokopedia is set to return to Indonesia's e-commerce market. Tokopedia's Communications Director Aditia Grasio Nelwan confirmed that both parties have obtained the necessary permits for transactions on the TikTok app.
关键过渡期：接下来的3-4个月将作为重要试验期，主要实现以下转型：
Critical Transition Period: The next 3-4 months will serve as an important trial period, mainly achieving the following transformations:
- 支付流程将主要在Tokopedia系统完成
- TikTok将作为产品展示平台
- 关闭70天的"小黄车"交易功能将重新启用
- Payment processes will primarily be completed on Tokopedia's system
- TikTok will serve as a product display platform
- The "Shopping Cart" transaction feature, closed for 70 days, will be reactivated
监管要求：印尼贸易部国内贸易总监Isy Karim特别强调，这个过渡期政策适用于所有平台，包括Shopee等跨境平台。值得注意的是，如果4个月后TikTok应用上仍发生直接交易，将面临政府制裁。
Regulatory Requirements: Isy Karim, Director of Domestic Trade at Indonesia's Ministry of Trade, particularly emphasized that this transition period policy applies to all platforms, including cross-border platforms like Shopee. Notably, if direct transactions still occur on the TikTok app after 4 months, it will face government sanctions.
政策背景：今年9月，印尼政府发布2023年第31号贸易部法规，明确规定社交电商只能用于商品/服务促销，禁止支付交易，这直接导致TikTok电商业务在印尼关闭。
Policy Background: In September this year, the Indonesian government issued Ministry of Trade Regulation No. 31 of 2023, clearly stipulating that social commerce can only be used for product/service promotion, prohibiting payment transactions, which directly led to the shutdown of TikTok's e-commerce business in Indonesia.
战略合作：12月，TikTok宣布与印尼Go To集团达成战略合作，电商业务将整合成新实体PT Tokopedia，TikTok持股75.01%。但挑战依然存在：
Strategic Partnership: In December, TikTok announced a strategic partnership with Indonesia's Go To Group, with the e-commerce business to be integrated into a new entity PT Tokopedia, with TikTok holding a 75.01% stake. However, challenges remain:
- 必须完全分离社交平台和交易平台
- 需要申请电子商务许可证
- Must completely separate social platforms and transaction platforms
- Need to apply for e-commerce licenses
最新进展：TikTok目前已获得印尼贸易部颁发的社交媒体和电子商务许可证，初步解决部分问题。但印尼商务部最新警告称，重新推出的TikTok Shop功能变化不大，仍需密切关注监管动态。
Latest Progress: TikTok has now obtained social media and e-commerce licenses issued by Indonesia's Ministry of Trade, preliminarily solving some issues. However, the latest warning from Indonesia's Ministry of Commerce states that the relaunched TikTok Shop feature hasn't changed much, and regulatory developments still need close attention.
总统表态：印尼总统佐科·维多多(Joko Widodo)曾表示："我们需要对电子商务谨慎对待。如果监管得当，可能会很好，但如果没有监管，可能会很糟糕。"这反映了印尼政府对于电商监管的基本立场。
Presidential Statement: Indonesian President Joko Widodo once said: "We need to be careful with e-commerce. If properly regulated, it can be good, but if unregulated, it can be bad." This reflects the basic stance of the Indonesian government on e-commerce regulation.
