最全面的谷歌广告开户指南：从金融推广到竞价投放
作为专业的SEO金融推广服务商，我们经常被客户询问："谷歌推广竞价开户怎么开？" 今天我们就从最基础的广告类型开始讲解。
As a professional SEO financial promotion service provider, we are often asked by clients: "How to open a Google Ads bidding account?" Today we'll start with the most basic ad types.
谷歌广告基础篇1：广告类型详解
Google Ads Basics 1: Comprehensive Guide to Ad Types
谷歌广告主要分为以下几种类型：
- 搜索广告 (Search Ads)
- 展示广告 (Display Ads)
- 视频广告 (Video Ads)
- 购物广告 (Shopping Ads)
- 应用广告 (App Ads)
Main types of Google Ads include:
- Search Ads
- Display Ads
- Video Ads
- Shopping Ads
- App Ads
在创建新广告系列时，系统会提示您选择广告系列目标和广告系列类型。根据您的推广目的选择合适的目标至关重要。
When creating a new campaign, the system will prompt you to select campaign objectives and campaign types. Choosing the right objective based on your promotion goals is crucial.
谷歌广告系列目标
Google Campaign Objectives
主要目标包括：
- 销售 (Sales)
- 潜在客户 (Leads)
- 网站流量 (Website Traffic)
- 产品和品牌钟意度 (Product and Brand Consideration)
- 品牌认知度和覆盖面 (Brand Awareness and Reach)
- 应用宣传 (App Promotion)
Main objectives include:
- Sales
- Leads
- Website Traffic
- Product and Brand Consideration
- Brand Awareness and Reach
- App Promotion
专业提示：即使没有明确目标导向，您仍然可以选择广告系列类型。系统会根据您的选择提供相关功能与设置建议。
Pro Tip: Even without a clear objective, you can still select campaign types. The system will provide relevant features and setup suggestions based on your selection.
新版谷歌广告系列类型
New Google Campaign Types
最新版本包括：
- 搜索网络广告系列 (Search Network Campaigns)
- 展示广告网络广告系列 (Display Network Campaigns)
- 购物广告系列 (Shopping Campaigns)
- 视频广告系列 (Video Campaigns)
- 应用广告系列 (App Campaigns)
- 发现广告系列 (Discovery Campaigns)
- 智能广告系列 (Smart Campaigns)
The latest versions include:
- Search Network Campaigns
- Display Network Campaigns
- Shopping Campaigns
- Video Campaigns
- App Campaigns
- Discovery Campaigns
- Smart Campaigns
了解这些基础概念后，您就能更好地规划您的金融推广策略，并顺利开通谷歌竞价广告账户。
After understanding these basic concepts, you'll be better equipped to plan your financial promotion strategy and successfully open a Google Ads bidding account.
