Lazada推出Global Plus物流定价系统：订单增长30%不影响毛利
Lazada推出Global Plus物流定价系统：订单增长30%不影响毛利
Lazada Launches Global Plus Logistics Pricing System: 30% Order Growth Without Affecting Gross Margin
随着海运价格持续上涨，跨境卖家面临巨大成本压力。根据上海航运交易所数据，截至7月19日，中国出口集装箱运价综合指数达到2153.56，创近一年新高。
With soaring shipping prices, cross-border sellers face significant cost pressures.According to Shanghai Shipping Exchange data, as of July 19, China's export container freight index reached 2153.56, hitting a new yearly high.
在东南亚市场，一些卖家通过Lazada的Global Plus物流定价系统实现了逆势增长。该系统通过平台补贴帮助卖家降低物流成本，同时保持产品竞争力。
In the Southeast Asian market, some sellers achieved counter-trend growth through Lazada's Global Plus logistics pricing system. The system helps sellers reduce logistics costs through platform subsidies while maintaining product competitiveness.
01 平台补贴助力销量增长
01 Platform Subsidies Boost Sales
运动护具品牌Neenca加入Global Plus后，销量同比翻倍，商品搜索点击量增长40%。童装卖家艾达的店铺订单量在加入后一个月内增长33.3%。
After joining Global Plus, sports protective gear brand Neenca saw sales double year-on-year, with product search clicks increasing by 40%. Children's clothing seller Ada's store orders grew by 33.3% within one month of joining.
首批加入Global Plus的卖家平均国际物流费用下降78%，订单增速超过行业平均水平30%。
The first batch of sellers to join Global Plus saw average international logistics costs drop by 78%, with order growth exceeding industry averages by 30%.
02 简单操作带来显著效果
02 Simple Operation, Significant Results
Global Plus系统操作简便：
The Global Plus system is easy to operate:
- 无需改变现有运营模式
- No need to change existing operation models
- 系统自动生成补贴后运费
- System automatically generates subsidized shipping rates
- 只需参考系统建议定价
- Just follow system-recommended pricing
鞋服卖家艾达表示："Global Plus帮助我们降低10%-15%的售价，全部来自平台补贴。"
Clothing seller Ada said: "Global Plus helps us reduce prices by 10%-15%, all from platform subsidies."
03 旺季展望与战略规划
03 Peak Season Outlook and Strategic Planning
Neenca品牌计划：
Neenca brand plans:
- 每月上新10款产品
- Launch 10 new products monthly
- 聚焦运动防护细分市场
- Focus on sports protection niche
- 每月实现10%环比增长
- Achieve 10% month-on-month growth
随着下半年销售旺季到来，更多卖家正在加入Global Plus系统，以获取物流补贴和佣金优惠，为旺季备货做好准备。
As the peak sales season approaches in the second half of the year, more sellers are joining the Global Plus system to obtain logistics subsidies and commission discounts, preparing for peak season inventory.
旺季备战，就在当下！了解更多Global Plus详情，请访问Lazada官方渠道。
Peak season preparation starts now! For more Global Plus details, visit Lazada's official channels.
