跨境电商必看：苏丹市场开发与谷歌竞价推广完全指南
苏丹市场概况 | Sudan Market Overview
苏丹作为非洲第三大国，拥有4668万人口和丰富的自然资源，是中国在非洲的重要贸易伙伴。其经济以农牧业为主，工业基础薄弱，外贸在经济中占重要地位。
Sudan, as Africa's third largest country with 46.68 million population and abundant natural resources, is an important trade partner for China in Africa. Its economy is mainly based on agriculture and animal husbandry, with weak industrial foundation and foreign trade playing a vital role.
市场机遇 | Market Opportunities
苏丹主要进口机械设备、工业制成品等，出口原油、芝麻、棉花等农产品。中国产品在当地具有竞争优势。
Sudan mainly imports machinery equipment and industrial products, while exporting crude oil, sesame, cotton and other agricultural products. Chinese products have competitive advantages in the local market.
谷歌推广策略 | Google Ads Strategies
1. 关键词选择：针对苏丹买家搜索习惯，选择阿拉伯语和英语关键词组合
1. Keyword Selection: Combine Arabic and English keywords based on Sudanese buyers' search habits
2. 广告投放时间：考虑UTC+2时区，避开当地祈祷时间
2. Ad Scheduling: Consider UTC+2 timezone and avoid local prayer times
清关注意事项 | Customs Clearance Notes
• 所有商品需原产地证明
• 禁止进口猪肉制品、酒精等伊斯兰教禁忌物品
• 商业发票需包含阿拉伯语说明
• All goods require certificate of origin
• Prohibited items include pork products, alcohol etc.
• Commercial invoices must include Arabic description
付款方式建议 | Payment Methods
首次交易建议使用不可撤销信用证(L/C)，老客户可考虑电汇(T/T)
First transactions recommend Irrevocable L/C, established clients may use T/T
社交媒体营销 | Social Media Marketing
Facebook、WhatsApp是苏丹最活跃的社交平台，适合产品推广
Facebook and WhatsApp are most active social platforms in Sudan, ideal for product promotion
实用工具 | Useful Tools
• 苏丹谷歌：google.sd
• 海关网站：customs.gov.sd
• 时区转换工具
• Sudan Google: google.sd
• Customs website: customs.gov.sd
• Timezone converter tools