外贸业务员日常工作指南与谷歌竞价推广收费解析
外贸业务员的日常工作内容/Daily Tasks of Foreign Trade Sales:
1. 邮件处理/Email Management
每天至少进行4次邮件收发,确保及时回复。
Check emails at least 4 times daily to ensure prompt responses.
2. 客户信息管理/Client Data Management
使用外贸软件或Excel记录客户信息,重视每个询盘。
Use trade software or Excel to track client information, valuing every inquiry.
3. 主动开发客户/Proactive Client Development
通过B2B平台用产品关键词搜索潜在客户,每天发送1-1.5小时开发邮件。
Search for leads using product keywords on B2B platforms, spend 1-1.5 hours daily on outreach emails.
4. 商业信息发布/Business Information Updates
定期在商务网站发布有价值的产品信息,保持曝光率。
Regularly post valuable product info on business platforms to maintain visibility.
5. 网站内容优化/Website Content Optimization
每季度更新网页内容和产品图片,提升SEO效果。
Refresh website content and product images quarterly to boost SEO performance.
6. 客户关系维护/Client Relationship Maintenance
定期发送新产品信息,节日发送祝福卡片。
Send regular product updates and holiday greetings to maintain relationships.
7-9. 团队协作管理/Team Collaboration
包括周度汇报、定期会议和合同进度跟踪。
Includes weekly reports, regular meetings and contract tracking.
谷歌竞价推广收费模式/Google Ads Pricing:
谷歌广告采用点击付费(PPC)模式,费用取决于:
Google Ads uses Pay-Per-Click model, costs depend on:
- 行业竞争程度/Industry competition level
- 关键词热度/Keyword popularity
- 广告质量得分/Ad quality score
- 目标地区/Target regions
外贸行业平均每次点击费用1-10美元,建议每日预算50-500美元。
Average CPC in foreign trade is $1-10, recommended daily budget $50-500.
SEO优化建议/SEO Recommendations:
• 在邮件和网站中使用产品关键词
• Use product keywords in emails and website
• 保持内容更新频率(每周2-3次)
• Maintain content update frequency (2-3 times weekly)
• 优化移动端体验和页面加载速度
• Optimize mobile experience and page loading speed
