Facebook和谷歌竞价推广费用解析 | 外贸尾货购买避坑指南
一、Facebook和谷歌竞价推广费用计算方式
Facebook和谷歌广告费用通常采用竞价模式，主要影响因素包括：
• 行业竞争程度
• 广告质量得分
• 目标受众定位精度
• 广告投放时段
二、外贸原单尾货的真相
淘宝上标榜的"外贸原单尾货"大多不可信：
• 真正的外贸尾单数量极少
• 日本订单尤其严格，发现网上销售会遭投诉
• 建议直接联系品牌代工厂购买
三、购买尾货实用建议
1. 查询品牌代工厂所在地
2. 优先选择工厂所在地发货的商品
3. 注意价格异常低廉的商品可能有问题
Part 1: Facebook & Google Ads Pricing
The cost of Facebook and Google ads is determined by:
• Industry competition level
• Ad quality score
• Targeting precision
• Ad scheduling
Part 2: The Reality of Foreign Trade Overstock
Most "authentic foreign trade overstock" on Taobao are unreliable:
• Genuine overstock quantities are very limited
• Japanese orders are particularly strict about online sales
• Recommend contacting OEM factories directly
Part 3: Smart Shopping Tips
1. Research brand OEM factory locations
2. Prioritize items shipped from factory areas
3. Be cautious of abnormally low prices
