惠东第十二届鞋文化节11月举行：打造全球女鞋产业新高地
惠东第十二届鞋文化节11月举行：打造全球女鞋产业新高地
Huidong 12th Shoe Culture Festival in November: Building a New Global Hub for Women's Footwear Industry
核心提示：作为中国女鞋重要生产基地，惠东县将于2024年11月举办第十二届鞋文化节，220家规模以上鞋企将展示产业转型升级成果。
Key Highlight: As a major production base of women's shoes in China, Huidong County will host the 12th Shoe Culture Festival in November 2024, where 220 large-scale footwear enterprises will showcase their transformation achievements.
产业规模：惠东鞋业已形成完整产业链，现有5526家鞋企，从业人员16万人，年产鞋5.1亿双，总产值286.3亿元。
Industry Scale: Huidong's footwear industry has formed a complete industrial chain with 5,526 enterprises, 160,000 employees, annual production of 510 million pairs of shoes, and total output value of 28.63 billion yuan.
品牌升级战略：惠东县正积极申报"惠东女鞋"集体商标，已确定10家重点培育企业，并与惠州学院合作成立惠东时尚创意学院。
Brand Upgrade Strategy: Huidong is actively applying for the "Huidong Women's Shoes" collective trademark, has identified 10 key cultivation enterprises, and established the Huidong Fashion Creative Institute in cooperation with Huizhou University.
科技赋能：龙头企业已应用3D建模技术实现个性化定制，国家鞋类检测中心落户惠东，为产业提供全链条质量检测服务。
Technology Empowerment: Leading enterprises have adopted 3D modeling technology for customized production. The National Footwear Testing Center has settled in Huidong, providing full-chain quality testing services.
外贸拓展：2024年上半年外贸出口28.95亿元，同比增长11.97%，占全县外贸出口总额的54.7%。政府推出"出海领航计划"，助力企业开拓国际市场。
Global Expansion: In the first half of 2024, foreign trade exports reached 2.895 billion yuan, up 11.97% year-on-year, accounting for 54.7% of the county's total. The government launched the "Navigation Plan" to help enterprises explore international markets.
三年行动计划：惠东县出台《促进鞋业高质量发展三年行动方案(2024-2026)》，目标打造高端化智能化现代制鞋产业体系。
Three-Year Action Plan: Huidong has issued the "Three-Year Action Plan for Promoting High-Quality Development of the Footwear Industry (2024-2026)", aiming to build a high-end and intelligent modern footwear industry system.
文化节亮点：本届鞋文化节将举办4场主要活动，包括广交会专场发布会、中国皮革协会峰会、开幕式和国际时尚女鞋展销会。
Festival Highlights: This year's festival will feature four major events, including a special release at the Canton Fair, China Leather Association Summit, opening ceremony, and International Fashion Women's Shoes Exhibition.
