外贸建站与谷歌推广终极指南：7步打造高转化海外网站

外贸建站与谷歌推广终极指南：7步打造高转化海外网站

The Ultimate Guide to Foreign Trade Website Building & Google Ads: 7 Steps to Create High-Converting Overseas Websites

外贸建站已成为企业开拓海外市场的核心工具。优质的外贸网站不仅能提升品牌形象，更能显著提高询盘转化率。本文将系统介绍从域名选择到推广引流的完整建站流程。

Foreign trade website building has become a core tool for enterprises to expand overseas markets. High-quality foreign trade websites can not only enhance brand image but also significantly improve inquiry conversion rates. This article will systematically introduce the complete website building process from domain name selection to promotion and traffic generation.

一、域名选择 | Domain Name Selection

• 优先选择.com国际域名，增强专业性和可信度
• 建议包含核心产品关键词，如"ledlighting.com"
• 保持简短易记，避免特殊字符和数字

• Prioritize .com international domains to enhance professionalism and credibility
• Recommended to include core product keywords, such as "ledlighting.com"
• Keep it short and memorable, avoid special characters and numbers

二、服务器选择 | Server Selection

• 必须选择海外服务器（推荐美国/欧洲节点）
• 确保全球访问速度（使用CDN加速）
• 选择可靠服务商：AWS、Google Cloud、阿里云国际版

• Must choose overseas servers (recommend US/European nodes)
• Ensure global access speed (use CDN acceleration)
• Select reliable providers: AWS, Google Cloud, Alibaba Cloud International

三、网站主题定位 | Website Theme Positioning

关键问题：
1. 目标客户是谁？（B端采购商/C端消费者）
2. 核心产品/服务是什么？
3. 与竞争对手的差异化优势？

Key questions:
1. Who are the target customers? (B2B buyers/B2C consumers)
2. What are the core products/services?
3. What are the differentiated advantages over competitors?

四、建站方式选择 | Website Building Methods

推荐方案对比：
• WordPress+WooCommerce：灵活度高，适合中小企业
• Shopify：简单易用，电商首选
• 定制开发：适合预算充足的大型企业

Recommended solutions comparison:
• WordPress+WooCommerce: High flexibility, suitable for SMEs
• Shopify: Easy to use, best for e-commerce
• Custom development: Suitable for large enterprises with sufficient budget

五、上线前检测 | Pre-launch Testing

必须测试的7个关键指标：
1. 移动端适配（Google Mobile-Friendly Test）
2. 全球加载速度（PageSpeed Insights）
3. 浏览器兼容性（Chrome/Firefox/Safari）
4. 表单提交测试
5. 多语言切换功能
6. SSL证书安装
7. 404页面设置

7 key metrics that must be tested:
1. Mobile adaptation (Google Mobile-Friendly Test)
2. Global loading speed (PageSpeed Insights)
3. Browser compatibility (Chrome/Firefox/Safari)
4. Form submission test
5. Multilingual switching function
6. SSL certificate installation
7. 404 page setup

六、SEO优化 | SEO Optimization

基础优化清单：
• 关键词布局（标题/描述/正文）
• 图片ALT标签优化
• 内部链接结构
• 高质量原创内容
• Schema结构化数据

Basic optimization checklist:
• Keyword placement (title/description/content)
• Image ALT tag optimization
• Internal link structure
• High-quality original content
• Schema structured data

七、推广引流 | Promotion Strategies

高效推广组合：
1. Google Ads：精准关键词投放
2. SEO优化：长尾关键词排名
3. 社交媒体：LinkedIn/Facebook营销
4. EDM营销：客户邮件跟进

Effective promotion mix:
1. Google Ads: Precise keyword targeting
2. SEO optimization: Long-tail keyword ranking
3. Social media: LinkedIn/Facebook marketing
4. EDM marketing: Customer email follow-up

谷歌竞价推广薪资参考 | Google Ads Salary Reference

中国市场薪资水平：
• 初级专员：8,000-15,000元/月
• 中级优化师：15,000-25,000元/月
• 资深专家：25,000-35,000元/月
• 海外市场经理：40,000元+/月

China market salary levels:
• Junior specialist: 8,000-15,000 RMB/month
• Intermediate optimizer: 15,000-25,000 RMB/month
• Senior expert: 25,000-35,000 RMB/month
• Overseas marketing manager: 40,000+ RMB/month