售后完备的SEO推广书籍：谷歌竞价推广实战指南
谷歌推广竞价是做什么的？ （What is Google Ads Bidding?）
谷歌推广竞价（Google Ads）是通过竞价排名方式在Google搜索结果页展示广告的营销方式。广告主通过设置关键词和出价，当用户搜索相关词时，广告就有机会展示在搜索结果顶部。
Google Ads bidding is a marketing method that displays ads on Google search results pages through a bidding ranking system. Advertisers set keywords and bids, and when users search for related terms, the ads have the opportunity to appear at the top of search results.
单网页高利润产品谷歌广告实操案例（一） （Case Study: High-Profit Single-Page Google Ads Campaign (Part 1)）
之前一篇文章分享过有人用谷歌广告跑单网页的affiliate产品，那么我这个案例是通过实操来跑下，但是发货是交给速卖通，也是从dropshipping开始入手。
A previous article shared how some people use Google Ads to promote affiliate products on single-page websites. This case study demonstrates a practical approach, with order fulfillment handled by AliExpress, starting with dropshipping.
一、跑什么产品 （1. Choosing the Right Product）
之前的介绍过有利用单页来跑affiliate产品的，看了下好多此类的网站，有些单页网站都跑了快一年了，绝对是赚到钱的。
Previous introductions have covered using single-page websites for affiliate products. After reviewing many such websites, some have been running for nearly a year, clearly generating profits.
产品的定价，竞争对手的网站上面是55美元/件，79美元/两件。那么我的定价会比它便宜点，45美元/件，70美元/两件。
The competitor's website prices the product at $55 per item and $79 for two. My pricing will be slightly lower at $45 per item and $70 for two.
二、用什么搭建单网页网站 （2. Building a Single-Page Website）
wordpress建站，wordpress+elementor就可以快速的对竞争对手的网站进行模仿了，一般一个小时就可以搞定一个单网页的整个建站过程。
Using WordPress for website building, WordPress + Elementor allows quick imitation of competitor websites. Typically, the entire single-page website building process can be completed in about an hour.
三、怎么跑 （3. How to Run the Campaign）
先从谷歌搜索广告入手，因为搜索广告的转化率确实相对于展示广告会好很多，同时购物广告现在是不敢去碰的。
Start with Google Search Ads, as their conversion rates are significantly better than display ads. Shopping ads are currently not an option.
前期会选择5-10个关键词进行投放，1个广告系列，一个广告组，3-5个广告，包含文字广告和自适应搜索广告，预计每天引流50-100人。
Initially, select 5-10 keywords for the campaign, with 1 campaign, 1 ad group, and 3-5 ads including text ads and responsive search ads, aiming to attract 50-100 visitors daily.
四、预期效果 （4. Expected Results）
下图是跑单页产品的竞争对手网站之一，去年8月份开始投的谷歌广告，一直投放到现在，高峰期的时候一个月从谷歌搜索引流3k左右。
The image below shows one of the competitor's single-page product websites that started running Google Ads in August last year and continues to this day. At its peak, it attracted around 3,000 visitors per month from Google search.
