谷歌留痕代发：揭秘大企业为何选择谷歌推广的深层逻辑
谷歌留痕代发：揭秘大企业为何选择谷歌推广的深层逻辑
Google Trace Posting: Why Big Corporations Choose Google Promotion
创业要赚钱，必须懂销售 | To make money in entrepreneurship, you must understand sales
创业公司只有顺利越过了这第一个坑——销售类型，然后成功越过第二个坑——能力，才能最终走进业绩的光辉殿堂。
Startups can only enter the hall of performance glory by successfully overcoming the first pitfall - sales type, and then the second - capabilities.
现在许多有梦想有抱负的人都想往"创业"这条路前进，而创业不可回避的一个大问题就是如何赚钱。可惜的是，我们身边很多创业朋友根本撑不到盈利那一天。
Many aspiring entrepreneurs choose the path of starting a business, but a major unavoidable challenge is how to make money. Unfortunately, many startup friends around us can't even survive until profitability.
谷歌留痕代发专家指出："要想赚钱，必须懂得如何销售。然而，日常中很多人都对销售错误认识。"
Google trace posting experts point out: "To make money, you must understand how to sell. However, many people have misconceptions about sales in daily life."
销售人员的类型 | Types of Salespeople
1. 人脉型销售 | Network-based Sales
这样的销售有一种重要特质：他属于很容易跟人打成一片的人。能力强的人脉型销售进入任何场合都能快速掌控现场气氛。
This type of salesperson has an important trait: they easily get along with people. Skilled network-based salespeople can quickly control the atmosphere in any situation.
2. 产品技术型销售 | Product-Technical Sales
这类型的销售通常可能是"PM"（产品经理），或是从技术岗位转变职业方向的人。使用这种类型销售人员的公司，一般都是以技术/产品为导向的公司。
This type of salesperson is usually a "PM" (Product Manager) or someone who switched from a technical position. Companies that employ this type of salesperson are generally technology/product-oriented.
3. 行业型销售 | Industry Sales
这类型销售比较特别，既可以表扬他们全面，也可以说他们不专精。其实他们是属于比较多元的类型，我称之为"行业型销售"。
This type of salesperson is special - you could praise them for being well-rounded or criticize them for lacking specialization. They are actually a more diverse type, which I call "industry sales".
优秀销售应具备的能力 | Essential Skills for Excellent Salespeople
1. 念PPT？大忌！ | Reading PPT? A Big No!
不管你是哪个类型的销售人员，你都要具备"Presentation"的能力，这是在行业中生存发展的必备技能。
No matter what type of salesperson you are, you must have presentation skills - an essential ability for survival and development in the industry.
2. 成败只在3分钟 | Success or Failure in Just 3 Minutes
不管你是哪个类型的销售人员，你都需要能在3分钟的时间里，把你产品的特点和优势说清楚。
No matter what type of salesperson you are, you need to be able to clearly explain your product's features and advantages in just 3 minutes.
谷歌留痕代发策略建议："在数字营销时代，结合SEO和谷歌推广的销售策略能显著提升转化率。"
Google trace posting strategy suggestion: "In the digital marketing era, sales strategies combining SEO and Google promotion can significantly improve conversion rates."
3. 挖掘客户的深层需求 | Discovering Customers' Deep Needs
想成为一个优秀的销售人员，你必须要能够判断和挖掘出客户的真正需求。
To become an excellent salesperson, you must be able to identify and discover customers' real needs.
4. 找出"decision maker"（决策人） | Identifying the "Decision Maker"
不管你是哪个类型的销售人员，你都需要具备"找出决策人"的能力。
No matter what type of salesperson you are, you need the ability to identify the decision maker.
以上四种技能对于一个专业的、优秀的销售人员来说是必备素养。如果经过训练和实践，你仍然无法达到以上几点要求，那我不得不残忍地说："你不是一个好销售。"
These four skills are essential qualities for a professional, excellent salesperson. If after training and practice you still can't meet these requirements, I have to say cruelly: "You're not a good salesperson."
谷歌留痕代发专家总结："在数字时代，将传统销售技巧与谷歌推广等数字营销工具结合，是提升销售业绩的关键。"
Google trace posting expert conclusion: "In the digital age, combining traditional sales skills with digital marketing tools like Google promotion is key to improving sales performance."
