亚马逊账号"二审"风暴再起：卖家如何规避风险实现长久运营？

亚马逊账号"二审"风暴再起：卖家如何规避风险实现长久运营？

Amazon Account "Second Review" Storm Returns: How Sellers Can Avoid Risks for Long-Term Operation?

近年来，亚马逊对账号合规性审查日趋严格。根据亚马逊六月份发布的《2021品牌保护报告》显示，2021年亚马逊通过新的开店验证算法阻止了逾250万次异常的卖家账户注册。

In recent years, Amazon has increasingly tightened its compliance reviews for seller accounts. According to Amazon's June 2021 Brand Protection Report, the platform's new verification algorithm prevented over 2.5 million suspicious seller account registrations.

一、"二审"升级现状
进入八月，多位卖家陆续收到亚马逊警告信。新老账号均受影响，甚至有卖家一夜之间被清退16个账号。

1. Current Situation of "Second Review" Escalation
In August, many sellers received warning letters from Amazon. Both new and old accounts were affected, with some sellers losing 16 accounts overnight.

二、常见风险原因
1. 收款问题：法人与收款账号不一致
2. 品牌授权问题：未处理好品牌授权关系
3. 账号闲置：长时间未运营的静默号
4. 资料问题：使用虚拟信用卡注册

2. Common Risk Factors
1. Payment issues: Discrepancy between legal entity and payment account
2. Brand authorization: Improper brand authorization management
3. Account inactivity: Dormant accounts with no operation
4. Documentation: Using virtual credit cards for registration

三、专业解决方案
跨境老杨建议：
- 使用实体卡和真实资料注册
- 保持账号持续运营
- 做好品牌备案
- 严格把控收款环节

3. Professional Solutions
Cross-border expert Lao Yang recommends:
- Register with physical cards and authentic information
- Maintain continuous account operation
- Complete brand registration properly
- Strictly control payment processes

四、申诉技巧
1. 使用英文申诉
2. 考虑站点地域因素
3. 把握3次申诉机会
4. 必要时寻求专业服务商帮助

4. Appeal Techniques
1. Submit appeals in English
2. Consider regional factors
3. Utilize all 3 appeal opportunities
4. Seek professional service providers when needed

专家提示：合规运营是账号安全的根本保障，从注册环节就要确保资料真实完整。

Expert Tip: Compliance operation is the fundamental guarantee for account security. Ensure authentic and complete documentation from the registration stage.