外贸跨境电商新机遇：张家港谷歌竞价推广1+1>2效果解析

外贸跨境电商新机遇：张家港谷歌竞价推广1+1>2效果解析

New Opportunities in Cross-border E-commerce: Analyzing the 1+1>2 Effect of Zhangjiagang Google Ads

应用市场的激烈竞争现状 | The Current State of Fierce Competition in App Markets

您知道应用市场的竞争有多激烈吗？平均每个应用商店都有100万+的应用程序等待用户发现。令人震惊的是，其中60%的应用从未被用户下载过。

Did you know how fierce the competition is in app markets? On average, each app store has over 1 million applications waiting to be discovered. Shockingly, 60% of these apps have never been downloaded by users.

搜索流量：应用发现的关键渠道 | Search Traffic: The Key Channel for App Discovery

在Google Play这个全球下载量第一的应用商店中，搜索是应用安装的主要来源之一：每4个应用用户中就有1人是通过搜索发现应用的。

In Google Play, the world's number one app store by downloads, search is one of the main sources of app installations: 1 out of every 4 app users discovers apps through search.

Google Play搜索广告的优势 | Advantages of Google Play Search Ads

新推出的Google Play搜索广告为用户提供了全新的应用发现途径，为开发者打开了更多通向目标用户的渠道。

The newly launched Google Play Search Ads provide users with new ways to discover apps and open more channels for developers to reach target users.

全渠道覆盖策略 | Omnichannel Coverage Strategy

通过在Google.com、Google搜索网络和Google Play上同时投放搜索广告，您可以在用户搜索新应用的第一时间展示您的应用。

By running search ads simultaneously on Google.com, Google Search Network, and Google Play, you can showcase your app the moment users search for new apps.

数据驱动的营销优势 | Data-Driven Marketing Advantages

Google Play搜索广告的分析数据来自Play商店和Google.com的历史搜索查询，这些独有洞察可帮助开发者更高效地投放广告。

Google Play Search Ads' analytical data comes from historical search queries in both the Play Store and Google.com, providing unique insights to help developers advertise more efficiently.

成功案例分享 | Success Story

音乐订阅公司Rhapsody的在线营销总监Josh Patrice表示："Google Play搜索广告为我们带来的安装量增长了9倍。"

Josh Patrice, Online Marketing Director of music subscription company Rhapsody, said: "Google Play Search Ads have increased our installations by 9 times."

外贸跨境电商的营销启示 | Marketing Insights for Cross-border E-commerce

对于张家港等外贸跨境电商企业来说，结合Google搜索和Google Play的广告投放策略，可以实现1+1>2的营销效果。

For cross-border e-commerce enterprises in Zhangjiagang and beyond, combining Google Search and Google Play advertising strategies can achieve a 1+1>2 marketing effect.