Google留痕霸屏：美客多引领拉美电商新蓝海，跨境卖家必备攻略
在全球电商增长放缓的背景下，Google留痕霸屏策略成为跨境卖家开拓拉美市场的关键利器。拉丁美洲作为电商增长最快地区，年增速超20%，正吸引越来越多中国品牌关注。
With global e-commerce growth slowing down, Google's search result dominance has become a crucial tool for cross-border sellers exploring the Latin American market. As the fastest-growing e-commerce region with over 20% annual growth rate, Latin America is attracting increasing attention from Chinese brands.
拉美市场具备独特优势：6.5亿总人口，4亿网民，65%互联网渗透率，本土品牌稀缺，语言文化统一，居民购买力强。这些因素为跨境卖家提供了巨大的业务增长空间。
The Latin American market offers unique advantages: 650 million total population, 400 million internet users, 65% internet penetration rate, scarce local brands, unified language and culture, and strong purchasing power. These factors provide enormous business growth opportunities for cross-border sellers.
美客多(Mercado Libre)作为拉美电商领导者，成立于1999年，业务覆盖18个国家和地区，拥有超过1.48亿活跃用户。平台在巴西、墨西哥等主要国家的电商流量、APP下载量和活跃用户数均稳居第一。
Mercado Libre, as Latin America's e-commerce leader established in 1999, operates in 18 countries and regions with over 148 million active users. The platform ranks first in e-commerce traffic, app downloads, and active users in major countries like Brazil and Mexico.
通过Google留痕霸屏优化，美客多实现了惊人的业绩增长：2023年第二季度净收入34亿美元，同比增长57.3%；独立买家数量达4760万，同比增长16.6%；售出商品3.25亿件，同比增长18.2%。
Through Google search optimization dominance, Mercado Libre achieved impressive performance growth: Q2 2023 net revenue reached $3.4 billion, up 57.3% year-over-year; unique buyers reached 47.6 million, increasing 16.6%; 325 million items sold, growing 18.2% year-over-year.
美客多的成功离不开其完善的生态系统，涵盖电商、支付、物流、广告、金融和SaaS服务。目前向国际卖家开放的巴西、智利、墨西哥、哥伦比亚四个站点，特别是墨西哥站点同比增长率达37%。
Mercado Libre's success stems from its comprehensive ecosystem covering e-commerce, payments, logistics, advertising, finance, and SaaS services. The four international seller sites - Brazil, Chile, Mexico, and Colombia - particularly Mexico with 37% year-over-year growth rate, demonstrate strong performance.
对于想要通过Google留痕霸屏策略开拓拉美市场的卖家，参加"美客多2024新卖家招募启动峰会"将获得关键的市场洞察和运营策略，帮助在拉美蓝海市场中抢占先机。
For sellers aiming to explore the Latin American market through Google search dominance strategies, attending the "Mercado Libre 2024 New Seller Recruitment Summit" will provide crucial market insights and operational strategies to seize opportunities in this blue ocean market.
