亚马逊类目审核全攻略:如何快速通过商品销售限制?
在亚马逊平台销售商品时,许多卖家都会遇到类目审核的问题。 亚马逊将商品分为三类:需要审核的类目、无需审核的常规类目(如户外用品)以及禁售商品。 类目审核主要是为了确保产品质量、消费者安全以及品牌合规性。
When selling products on Amazon, many sellers encounter category approval issues. Amazon divides products into three categories: those requiring approval, regular categories without approval (like outdoor products), and prohibited items. Category approvals primarily ensure product quality, consumer safety, and brand compliance.
需要类目审核的主要商品类别
Main Product Categories Requiring Approval
- 珠宝首饰 (Jewelry)
- 玩具和游戏 (Toys & Games)
- 汽车用品 (Automotive Parts)
- 食品 (Grocery)
- 钟表 (Watches)
- 流媒体设备 (Streaming Media Players)
如何判断商品是否需要审核?
How to Determine if Your Product Needs Approval?
1. 卖家后台查询: 登录卖家中心,搜索商品类目名称
1. Seller Central Search: Log in to Seller Central and search for your product category
2. ASIN码查询: 通过同类产品ASIN码在"添加新商品"页面验证
2. ASIN Lookup: Verify through similar product ASINs in "Add a Product" page
类目审核所需材料
Required Documents for Category Approval
基本要求:
Basic Requirements:
- 90天内的正规发票(增值税普通发票或专用发票)
- Legal invoices issued within 90 days (regular VAT or special VAT invoices)
- 产品实物图片(非敏感产品)
- Product photos (non-sensitive items)
- 营业执照副本扫描件
- Business license copy
特殊要求:
Special Requirements:
- 电子产品:CE认证/FDA认证
- Electronics: CE/FDA certification
- 珠宝类:镍含量证明
- Jewelry: Nickel content certification
- 部分类目:保证金或样品
- Certain categories: Deposit or samples
审核流程与时间
Approval Process & Timeline
提交完整资料后,最快1小时可通过审核,通常需要2-3个工作日。建议卖家:
With complete documents, approval can take as fast as 1 hour, typically 2-3 business days. Sellers should:
- 定期检查注册邮箱
- Regularly check registration email
- 尝试上传新产品测试审核状态
- Try uploading new products to test approval status
- 如未收到回复,可开case催促
- If no response, open a case to follow up
专业提示: Toys & Games类目会不定期触发审核,建议提前准备发票等材料!
Pro Tip: Toys & Games category may trigger random reviews - keep invoices ready!
如需专业类目审核服务,可联系雨课跨境电商专家,提供全站点类目审核服务,通过率高,时效快!
For professional category approval services, contact Yuke cross-border experts for full-site category approvals with high success rate and fast turnaround!
