谷歌SEO工具助力亚马逊卖家应对停售Listing被跟卖问题
在探讨跨境推广策略时，许多卖家会问：“武昌SEO推广和谷歌推广竞价通常使用什么软件？” 实际上，无论是进行本地SEO优化还是谷歌广告投放，选择合适的谷歌SEO工具和分析软件至关重要。然而，今天我们将聚焦于一个更具体且令亚马逊卖家头疼的问题：停售的Listing被跟卖，该如何处理？
问题根源：Listing所有权归属亚马逊
Yesterday in my cross-border private circle, a seller asked about hijacked inactive listings. Today, let's discuss this topic. Some new sellers might wonder: "If I've deleted my listing, shouldn't it disappear from the platform? Why can others still find and hijack it?" This notion is incorrect. When you upload a new product and an ASIN is generated, the listing no longer belongs to you—Amazon owns it.
你可能会追问：“但产品是我的，货也是我发的，为什么我创建的Listing不属于我？” 没错，货是你的，Listing是你建的，但亚马逊只赋予了你编辑权，且这个权利是暂时的。一旦购物车丢失，编辑权也可能易主。过去甚至有卖家辛苦推广的Listing被他人夺走编辑权，为他人做嫁衣。
You may ask: "But the product is mine, and I shipped the goods. Why doesn't the listing I created belong to me?" Correct, the goods are yours, and you created the listing, but Amazon only grants you editing rights, and these rights are temporary. Once the Buy Box is lost, editing rights may also be taken away. In the past, some sellers worked hard to promote listings only to have their editing rights hijacked, essentially working for others.
历史与现状：合并僵尸Listing的兴衰
In 2018, a popular black-hat tactic called "merging zombie listings" emerged. This involved using specialized software to find listings with many reviews but marked as "currently unavailable," hijacking them to gain editing rights, and then merging them to give new products instant reviews. Nowadays, this method is almost extinct, with a failure rate exceeding 99.9% if attempted today.
删除Listing≠消失：跟卖风险依然存在
Since Amazon owns the listing, when you delete an unwanted listing from your backend, you only remove your record. The listing still exists in Amazon's system. Therefore, don’t be surprised if a deleted listing gets hijacked—it’s normal.
Impact of Hijacked Deleted Listings on Sellers
Typically, deleted listings are products that are no longer viable—perhaps due to too many negative reviews or infringement issues. When a hijacker resumes selling such a listing, any negative feedback will still affect your store. This is one of the downsides of hijacking that troubles many sellers.
此外，跟卖者往往喜欢跟风。如果一个Listing被持续跟卖而卖家无动于衷，店铺的其他产品也可能成为目标。一个产品被跟卖，可能导致全店遭殃，这无疑令人头疼。
Moreover, hijackers often follow trends. If a listing is continuously hijacked and the seller takes no action, other products in the store may also become targets. One hijacked product can lead to the entire store being targeted, which is undoubtedly a headache.
解决方案：预防与应对策略
How to Handle Unwanted Listings?
1. 无需删除，巧妙管理: 如果觉得产品链接过多难以管理，可以使用卖家后台的筛选功能，只展示“在售”商品，隐藏其他链接。
1. No Need to Delete, Manage Smartly: If too many product links are overwhelming, use the backend filter to display only "active" products, hiding others.
2. 如需删除，先改造Listing: 最重要的是替换主图为“SOLD OUT（售罄）”标识。只要编辑权在手，跟卖者通常不会骚扰这种无销售前景的Listing。完成主图改造后，逐步删除和修改其他部分，如标题，防止跟卖侵扰。
2. If Deletion is Necessary, Modify the Listing First: The most crucial step is replacing the main image with a "SOLD OUT" label. As long as you retain editing rights, hijackers usually avoid such non-viable listings. After modifying the main image, gradually delete and alter other sections, like the title, to prevent hijacking.
3. 已被跟卖的应对措施: 如果已删除的Listing被跟卖，你可以选择重新跟卖该链接，并开Case联系亚马逊客服申请恢复编辑权。恢复后，按上述方法改造Listing，通常能迅速赶走跟卖者。
3. Countermeasures for Already Hijacked Listings: If a deleted listing is hijacked, you can choose to hijack it back and open a case with Amazon support to regain editing rights. Once restored, modify the listing as described above to quickly deter hijackers.
在优化亚马逊业务时，结合有效的谷歌SEO工具进行市场分析和竞争研究，能帮助卖家更全面地制定防御策略，保护Listing安全。记住，预防胜于治疗，合理管理Listing是避免跟卖的关键。
When optimizing your Amazon business, combining effective Google SEO tools for market analysis and competitive research can help sellers develop comprehensive defense strategies to protect listing security. Remember, prevention is better than cure, and proper listing management is key to avoiding hijacking.
来源：跨境老鸟Mike（内容经授权转载）
Source: Cross-border Veteran Mike (Content reproduced with authorization)
