如何选择谷歌广告推广的最佳国家和地区？2024亚洲宠物展揭示行业消费升级趋势
谷歌广告推广的地区选择策略
对于希望进行谷歌竞价推广的企业来说，选择合适的国家和地区至关重要。根据行业数据，北美、欧洲和亚洲发达地区（如日本、新加坡）通常是广告效果最佳的区域。这些地区不仅消费能力强，而且互联网普及率高，非常适合进行精准营销。
Google Ads regional selection strategy
For businesses looking to run Google Ads campaigns, selecting the right countries and regions is crucial. Industry data shows that North America, Europe, and developed Asian regions (such as Japan and Singapore) are typically the most effective areas for advertising. These regions not only have strong purchasing power but also high internet penetration rates, making them ideal for precision marketing.
2024亚洲宠物展规模创新高
8月21日-25日，2024亚洲宠物展在上海成功举办。本届展会规模达30万平方米，覆盖17个展馆和7个供应链专馆，吸引了超过2500家海内外展商参展，包括佩蒂股份、中宠股份等多家A股上市公司。
2024 Asia Pet Expo Breaks Records
From August 21-25, the 2024 Asia Pet Expo was successfully held in Shanghai. This year's exhibition covered 300,000 square meters across 17 halls and 7 supply chain pavilions, attracting over 2,500 domestic and international exhibitors, including several A-share listed companies such as Petpal and Zhongchong.
宠物行业消费升级趋势明显
展会现场显示，宠物食品和用品领域正经历明显的消费升级。高端鲜粮、功能性主粮等产品越来越受欢迎，宠物主对产品的健康性和营养性要求不断提高。德勤中国预测，到2026年中国宠物食品市场规模将达到1140亿元。
Clear Consumption Upgrade Trend in Pet Industry
The exhibition revealed a clear consumption upgrade trend in pet food and supplies. Premium fresh food and functional staple foods are becoming increasingly popular, with pet owners placing higher demands on product health and nutrition. Deloitte China predicts that China's pet food market will reach 114 billion yuan by 2026.
线上渠道仍是主要销售阵地
尽管线下体验活动增多，但线上电商渠道仍是宠物行业最主要的销售渠道。天风证券数据显示，2023年有80.6%的宠物主通过传统电商平台购买主粮，直播平台购买比例较2022年上升6.3个百分点。
Online Channels Remain Primary Sales Platform
Despite the increase in offline experience activities, online e-commerce channels remain the primary sales platform for the pet industry. Tianfeng Securities data shows that in 2023, 80.6% of pet owners purchased staple food through traditional e-commerce platforms, with live streaming platform purchases increasing by 6.3 percentage points compared to 2022.
差异化产品成为破局关键
面对行业同质化问题，打造差异化大单品成为企业突围的关键。京东超市宠物业务部总经理刘露指出，企业需要基于精准数据决策工具，切准细分市场，并通过原料透明化解决用户信任问题。
Differentiated Products Become Key to Breakthrough
Facing industry homogenization issues, creating differentiated flagship products has become key for companies to break through. Liu Lu, General Manager of JD Supermarket's Pet Business Department, pointed out that companies need to make decisions based on precise data tools, accurately target market segments, and solve user trust issues through ingredient transparency.
