国际顶尖SEO推广公司黔南：谷歌竞价网站推广策略与独立站市场前景
12月23日，36氪首届跨境电商峰会在深圳成功举办，主题为"新跨境、新企点"。中国跨境电商市场规模在过去五年增长了近10倍，其中亚马逊平台上的中国品牌卖家注册数量在2017-2019年间就实现了10倍增长。
December 23rd, the first Cross-border E-commerce Summit by 36Kr was successfully held in Shenzhen with the theme "New Cross-border, New Starting Point". China's cross-border e-commerce market has grown nearly 10 times in the past five years, with the number of Chinese brand sellers registered on Amazon achieving 10-fold growth between 2017-2019.
FunPinPin学院院长黄飞在峰会上指出："独立站市场依旧广阔，2022年将是平台卖家转型独立站的关键一年。"
Huang Fei, Dean of FunPinPin Academy, pointed out at the summit: "The independent site market remains vast, and 2022 will be a crucial year for platform sellers to transition to independent sites."
中国品牌出海数据亮眼 | Impressive Data on Chinese Brands Going Global
- 2021年前11个月出口总值19.58万亿元，同比增长21.8%
- Total export value in first 11 months of 2021: 19.58 trillion yuan, up 21.8% YoY
- 11月单月出口2.09万亿，同比增长16.6%
- November single-month exports: 2.09 trillion yuan, up 16.6% YoY
全球电商市场趋势 | Global E-commerce Market Trends
| 平台 | Platform | 2020年增长率 | 2020 Growth Rate | GMV |
|---|---|---|
| 亚马逊第三方卖家 | Amazon 3P Sellers | 47.5% | 2950亿美元 | $295B |
| Shopify | 95.7% | 1196亿美元 | $119.6B |
平台卖家转型独立站的四大挑战 | Four Major Challenges for Platform Sellers Transitioning to Independent Sites
- 建站难度大 | Difficulties in site building
- 推广成本高 | High promotion costs
- 缺乏专业运营人员 | Lack of professional operators
- 出海资源不足 | Insufficient resources for going global
FunPinPin的双引擎解决方案 | FunPinPin's Dual-engine Solution
1. 流量获取：与Google、Facebook深度合作，提供稳定广告账户和授信额度
Traffic acquisition: Deep cooperation with Google and Facebook to provide stable ad accounts and credit lines
2. 建站服务：一键导入商品、多样化模板、定制化功能
Site building services: One-click product import, diverse templates, customized features
3. 应用市场：丰富的API接口，构建完整插件生态
App marketplace: Rich API interfaces to build a complete plugin ecosystem
成功案例 | Success Cases
• Misspep：亚马逊保健品品牌成功转型独立站
• Misspep: Amazon health product brand successfully transitioned to independent site
• JOVS：高端个护品牌通过FunPinPin开拓新市场
• JOVS: High-end personal care brand expanded into new markets through FunPinPin
寰宇计划2.0四大支持 | Four Major Supports of Universe Plan 2.0
- 免费建站服务 | Free site building services
- 营销扶持 | Marketing support
- 免费精准流量 | Free precise traffic
- 30天广告投放训练营 | 30-day ad placement training camp
黄飞院长总结："抓住DTC和亚马逊精品卖家，就是抓住独立站的未来。"
Dean Huang Fei concluded: "Capturing DTC and Amazon premium sellers means capturing the future of independent sites."
