外贸独立站建设与谷歌竞价推广完全指南
第一部分：明确建站目的
Part 1: Defining Website Objectives
建立外贸网站前，必须明确自身定位和产品定位。就像写文章需要清晰主题一样，明确的建站目的能事半功倍。
Before building a foreign trade website, you must clarify your positioning and product positioning. Just like writing requires a clear theme, well-defined website objectives can achieve twice the result with half the effort.
三大建站目的类型：
Three Main Website Purpose Types:
1. 展示型网站：相当于电子名片，预算约6000元
1. Display Website: Equivalent to digital business card, budget around 6000 RMB
2. 品牌展示网站：集团形象展示，预算从几万到上百万不等
2. Brand Display Website: Corporate image showcase, budget ranging from tens of thousands to millions
3. 推广型网站：注重获客转化，预算1-10万元
3. Promotion Website: Focus on customer acquisition, budget 10,000-100,000 RMB
第二部分：网站基础构成
Part 2: Basic Website Components
1. 域名选择：推荐.com/.top/.cc等国际通用域名
1. Domain Selection: Recommended international domains like .com/.top/.cc
2. 服务器配置：外贸网站推荐使用云服务器或VPS
2. Server Configuration: Cloud server or VPS recommended for foreign trade websites
3. 建站方式：
3. Website Building Methods:
- SaaS系统：快速建站但所有权归平台
- SaaS System: Quick setup but platform owns the website
- 定制开发：完全自主但成本较高
- Custom Development: Full ownership but higher cost
第三部分：外贸网站配置清单
Part 3: Foreign Trade Website Configuration Checklist
小型外贸站基础配置：
Basic Configuration for Small Foreign Trade Websites:
- CPU：2核
- CPU: 2 cores
- 内存：2GB-4GB
- RAM: 2GB-4GB
- 存储：50GB SSD
- Storage: 50GB SSD
- 带宽：5-10Mbps
- Bandwidth: 5-10Mbps
谷歌竞价推广建议：
Google Ads Promotion Suggestions:
1. 获取Google Ads认证，确保投放合规
1. Obtain Google Ads certification to ensure compliance
2. 结合SEO优化，实现"付费+自然"双流量
2. Combine with SEO optimization for "paid + organic" dual traffic
3. B2C网站需特别关注支付安全和服务器性能
3. B2C websites need special attention to payment security and server performance
提示：外贸建站成本从几千到几十万不等，建议根据实际业务需求选择合适方案。
Tip: Foreign trade website costs range from thousands to hundreds of thousands, choose the appropriate solution based on actual business needs.
