价格最优的搜索推广APP：为什么选择谷歌营销推广？
还在发小广告吗？中国广告发展史正在上演剧变，效果营销正当时！使用过淘宝的人都有体会：每一天我们看到的页面都是不同的，所有人的页面也都是不同的。这是因为我们每一次的购买数据就是一个标签，淘宝通过对每个人的标签进行分析并调整推送产品和页面。
Are you still distributing flyers? The history of Chinese advertising is undergoing dramatic changes, and performance marketing is the trend! Taobao users know: every day we see different pages, and everyone's page is unique. This is because each purchase data serves as a tag, and Taobao analyzes these tags to adjust product recommendations and page displays.
近年来，品牌广告出现爆发式增长，原因之一是由于程序化购买及移动DSP交易平台的日渐成熟，再就是因为同行业者市场教育效果显著，而最重要的是因为广告投放效果明显，移动端的特性使得营销可以做到更加精准有效，因此效果广告明显，得到了广告主的认可。
In recent years, brand advertising has experienced explosive growth. One reason is the increasing maturity of programmatic buying and mobile DSP trading platforms. Another is the significant market education effect within the industry. Most importantly, the obvious advertising effectiveness and mobile-specific features enable more precise and effective marketing, making performance advertising widely recognized by advertisers.
移动营销看效果，效果营销看数据
Mobile marketing depends on effectiveness, effectiveness depends on data
火龙果新媒相信，随着移动互联网技术的高速发展，云计算、物联网应用的日益丰富，大数据未来发展前景将更为广阔。作为下一代互联网发展趋势，移动互联网经过几年迅猛发展，越来越趋向成熟化、规范化，形成完整的产业链。
Pitaya New Media believes that with the rapid development of mobile internet technology and the increasing application of cloud computing and IoT, the future prospects of big data will be even broader. As the next generation internet trend, mobile internet has developed rapidly in recent years, becoming more mature and standardized, forming a complete industry chain.
如何选择合适的移动DSP平台？
How to choose the right mobile DSP platform?
对于大多数广告主而言，程序化购买始于广告主对需求方平台（DSP）的选择。一个DSP是进行有效的程序化购买所需要的最低技术，而主流DSP都具有自己独有的技术特色，如火龙果新媒专注移动领域等。
For most advertisers, programmatic buying starts with choosing a Demand-Side Platform (DSP). A DSP is the minimum technology required for effective programmatic buying, and mainstream DSPs each have their unique technical features, such as Pitaya New Media's focus on the mobile field.
术语解释：
Terminology Explanation:
程序化购买：通过数字平台代表广告主自动地执行广告媒体购买流程。
Programmatic Buying: Automatically executing advertising media purchases on behalf of advertisers through digital platforms.
SSP：面向广告售卖方。网站主/网站代理可以管理各自的广告位。
SSP (Supply Side Platform): For advertising sellers. Website owners/agents can manage their own ad spaces.
DSP：需求方平台，面向广告购买方。广告主/广告代理可设定购买的受众，投放标准及广告出价等。
DSP (Demand Side Platform): For advertising buyers. Advertisers/agencies can set target audiences, delivery standards and bidding prices.
DMP：数据管理平台，面向广告交易中的买卖双方。专注于提供数据分析，数据管理，数据调用。
DMP (Data Management Platform): For both buyers and sellers in advertising transactions, focusing on data analysis, management and utilization.
