梵蒂冈推出圣年吉祥物"光"：传统宗教与商业化的碰撞

梵蒂冈推出圣年吉祥物"光"：传统宗教与商业化的碰撞

Vatican Launches Jubilee Mascot "Luce": The Clash Between Traditional Religion and Commercialization

2024年10月底，为迎接2025年的天主教圣年活动，梵蒂冈推出了圣年吉祥物"光"，引发各界的关注与争议。这一举措被视为教皇方济各推动天主教会现代化改革的重要一步。

In late October 2024, in preparation for the 2025 Catholic Jubilee, the Vatican launched its Jubilee mascot "Luce" (Light), sparking widespread attention and debate. This move is seen as a significant step in Pope Francis's modernization reforms of the Catholic Church.

一、拥抱流行文化的天主教会 | The Catholic Church Embracing Pop Culture

10月30日，在意大利卢卡动漫游戏展会上，一个身穿黄色雨衣、手持Y型手杖的巨型充气卡通玩偶成为焦点。这个由天主教会官方推出的吉祥物"光"，标志着这个古老宗教机构首次尝试通过动漫形象与年轻一代沟通。

On October 30, at the Lucca Comics & Games festival in Italy, a giant inflatable cartoon character wearing a yellow raincoat and holding a Y-shaped staff became the center of attention. This official mascot "Luce" from the Catholic Church marks the ancient religious institution's first attempt to communicate with younger generations through anime imagery.

二、争议与质疑 | Controversies and Questions

吉祥物的设计师西蒙尼·莱尼奥曾为成人用品商设计产品，并支持LGBT群体活动，这引发了教会内部保守派的强烈反对。他们认为这种商业化行为背离了宗教本质，是对传统价值观的妥协。

The mascot's designer Simone Legno, who has previously designed products for adult merchandise companies and supported LGBT activities, has drawn strong opposition from conservative factions within the Church. They view this commercialized approach as a departure from religious essence and a compromise of traditional values.

三、教会现代化改革 | The Church's Modernization Reforms

自2013年方济各当选教皇后，天主教会开始了一系列现代化改革，包括梵蒂冈银行的商业化改造。推出吉祥物被视为这一改革进程在文化领域的延伸，旨在吸引日益疏远宗教的年轻群体。

Since Pope Francis's election in 2013, the Catholic Church has initiated a series of modernization reforms, including the commercialization transformation of the Vatican Bank. The introduction of the mascot is seen as an extension of this reform process into the cultural sphere, aiming to attract younger generations who are increasingly distancing themselves from religion.

四、宗教与商业化的辩证关系 | The Dialectical Relationship Between Religion and Commercialization

马克思曾指出："和欧洲各个旧神并列于祭坛上的'一位外来的神'，有一天一下子把所有的旧神都打倒了。"梵蒂冈的吉祥物尝试，反映了传统宗教在资本主义时代的生存策略，也引发了关于宗教本质的深刻思考。

Marx once pointed out: "A foreign god standing beside the old gods of Europe on the altar one day overthrew all the old gods at once." The Vatican's mascot experiment reflects the survival strategy of traditional religions in the capitalist era, while also provoking profound reflections on the essence of religion.

结论：梵蒂冈推出吉祥物"光"的举措，既是宗教适应现代社会的尝试，也反映了资本主义文化对传统宗教的深刻影响。这一事件将成为研究宗教现代化转型的重要案例。

Conclusion: The Vatican's launch of the "Luce" mascot represents both an attempt by religion to adapt to modern society and reflects the profound influence of capitalist culture on traditional religion. This event will become an important case study in the modernization transformation of religions.