超牛的海外站点：谷歌推广要不要建站？Google购物广告投放完整指南
投放谷歌购物广告的前提条件：
Prerequisites for running Google Shopping Ads:
必须有审核通过有效的Google Merchant Center(GMC)，无论是手动上传的还是插件上传的产品Feed必须是审核通过有效状态，要投放的产品状态也要是有效的。只有这样才能投放谷歌购物广告。
You must have an approved and valid Google Merchant Center (GMC) account. Whether manually uploaded or via plugin, your product feed must be in approved status, and the products you want to advertise must also be valid. Only then can you run Google Shopping Ads.
详细投放步骤：
Step-by-Step Setup Guide:
1. 打开Google Ads广告后台https://ads.google.com/，并登录自己的谷歌广告账户
1. Go to Google Ads backend at https://ads.google.com/ and log in to your account
2. 点击+新广告系列 → 点击销售 → 点击继续 → 选择购物
2. Click "+ New Campaign" → Select "Sales" → Click "Continue" → Choose "Shopping"
3. 查看并选择对应的GMC账号 → 选择标准购物广告系列 → 点击继续
3. Select your corresponding GMC account → Choose "Standard Shopping Campaign" → Click "Continue"
4. 输入广告系列名称（建议格式：标准购物-产品名称-国家）
4. Name your campaign (Suggested format: Standard Shopping-Product Name-Country)
5. 出价设置建议：
• 使用每次点击费用人工出价
• 取消"借助智能点击付费获得更多转化"选项
• 初始出价建议$0.5（人民币账户可设$3）
5. Bidding recommendations:
• Use manual CPC bidding
• Disable "Enhanced CPC" option
• Suggested initial bid: $0.5 (or $3 for RMB accounts)
高级设置技巧：
Advanced Optimization Tips:
1. 网络设置：取消"包括Google搜索网络合作伙伴"和"包括YouTube、Gmail和Google探索"选项
1. Network settings: Disable "Include Google search partners" and "Include YouTube, Gmail and Discover" options
2. 地理位置定位：
• 选择目标国家
• 在"目标"下选择"位于您定位到的地理位置或经常前往这些位置的用户"
2. Location targeting:
• Select target country
• Under "Targeting" choose "People in or regularly in your targeted locations"
3. 产品组管理：
• 添加要投放的具体产品ID（注意大小写）
• 排除"所有产品"中的其他产品，只保留要投放的产品
3. Product group management:
• Add specific product IDs (note case sensitivity)
• Exclude "All products" and only keep products you want to advertise
批量添加产品技巧：
Bulk Product Upload Tips:
1. 从GMC复制的ID需要改为小写
2. 将产品ID整理到Word文档，一个ID一行
3. 批量粘贴到Google Ads的红框区域
1. Convert copied IDs from GMC to lowercase
2. Organize product IDs in Word doc, one ID per line
3. Paste in bulk to the red box area in Google Ads
最终检查：
Final Checklist:
✓ 确认只投放选定的产品
✓ 检查出价设置是否合理
✓ 确保地理位置定位准确
✓ 验证预算设置
✓ Confirm only selected products are included
✓ Check if bidding is reasonable
✓ Ensure location targeting is accurate
✓ Verify budget settings
