Google推广终极指南：外贸新手如何通过谷歌竞价高效获客
外贸行业的快速发展让越来越多创业者加入进出口贸易大军。作为有货源的卖家，如何通过Google推广精准找到海外客户？本文将为您揭示外贸接单网站骗局的真相，并提供实用的进出口贸易入门指南。
一、警惕"优先推荐"外贸接单网站骗局
在开展进出口贸易业务时，许多新手容易陷入所谓的"优先推荐外贸接单网站"骗局。这些网站通常承诺快速接单、高额利润，但实际上可能是诈骗平台。
Beware of "priority recommended" foreign trade order website scams
When starting import/export business, many beginners easily fall into so-called "priority recommended foreign trade order websites" scams. These websites often promise quick orders and high profits, but in reality may be fraudulent platforms.
二、进出口贸易三大基础准备
- 公司开通进出口权、电子口岸(不开通没法进出口)
- 去公司开户银行开设美元账户(不开设没法收美金)
- 建英文网站(不是必需，但建议建一个网站展示产品用)
Three basic preparations for import/export trade
- Company obtains import/export rights and electronic port (cannot import/export without this)
- Open a US dollar account at company's bank (cannot receive USD without this)
- Build English website (not mandatory, but recommended for product display)
三、国际贸易报价要点
在国际贸易中一般是由产品的询价、报价作为贸易的开始。报价主要包括：产品的质量等级、产品的规格型号、产品是否有特殊包装要求、所购产品量的多少、交货期的要求、产品的运输方式、产品的材质等内容。
Key points of international trade quotation
In international trade, product inquiries and quotations usually mark the beginning of trade. Quotations mainly include: product quality grade, product specifications and models, special packaging requirements, order quantity, delivery time requirements, transportation methods, product materials, etc.
四、Google推广专业建议
对于外贸新手，可以考虑通过Google Ads等平台进行精准推广。通过设置合适的关键词、优化着陆页、定位目标市场，Google推广能帮助您高效获取海外客户。但要注意识别正规推广渠道，避免陷入虚假流量或无效点击的骗局。
Professional Google Ads promotion suggestions
For foreign trade beginners, consider precise promotion through Google Ads. By setting appropriate keywords, optimizing landing pages, and targeting specific markets, Google Ads can help you efficiently acquire overseas customers. But be careful to identify legitimate promotion channels to avoid scams involving fake traffic or invalid clicks.
温馨提示：成功的Google推广需要持续优化和测试，建议外贸新手先从小预算开始，逐步积累经验后再扩大投放规模。
Reminder: Successful Google Ads requires continuous optimization and testing. It's recommended for foreign trade beginners to start with small budgets and gradually expand after gaining experience.
