跨境电商能否成为外贸增长的新引擎？深度解析行业趋势与机遇
跨境电商能否成为外贸增长的新引擎？深度解析行业趋势与机遇
Can Cross-border E-commerce Become a New Engine for Foreign Trade Growth? In-depth Analysis of Industry Trends and Opportunities
新华社北京8月15日电（记者丁雅雯） - 在全球贸易格局快速变化的背景下，跨境电商正展现出强劲的增长势头，成为推动中国外贸发展的新动力。
Xinhua News Agency, Beijing, August 15 (Reporter Ding Yawen) - Against the backdrop of rapid changes in global trade patterns, cross-border e-commerce is showing strong growth momentum and becoming a new driving force for China's foreign trade development.
跨境电商成为外贸增长新引擎
Cross-border E-commerce as a New Engine for Foreign Trade Growth
业内人士指出，国内跨境电商平台快速发展、海外客户采购习惯向线上转移等因素，推动跨境电商新业态加速发展。
Industry insiders point out that factors such as the rapid development of domestic cross-border e-commerce platforms and the shift of overseas customers' purchasing habits online are accelerating the development of new cross-border e-commerce business formats.
外贸企业"掘金"跨境电商新赛道
Foreign Trade Enterprises "Mining Gold" in the New Cross-border E-commerce Track
"去年我们通过跨境电商渠道，仅用3天时间就拿下了一个300多万的订单。"深圳硕腾科技CEO罗畅表示。
"Last year, through cross-border e-commerce channels, we secured an order worth over 3 million yuan in just 3 days," said Luo Chang, CEO of Shenzhen Shuoteng Technology.
海关总署数据显示，今年上半年我国跨境电商进出口1.1万亿元，同比增长16%。
According to data from the General Administration of Customs, China's cross-border e-commerce imports and exports reached 1.1 trillion yuan in the first half of this year, a year-on-year increase of 16%.
多因素推动跨境电商快速发展
Multiple Factors Driving the Rapid Development of Cross-border E-commerce
1. 跨境电商平台优势明显：拼多多TEMU、字节跳动跨境电商业务、阿里巴巴国际站等平台形成强大竞争力。
1. Obvious Advantages of Cross-border E-commerce Platforms: Pinduoduo's TEMU, ByteDance's cross-border e-commerce business, Alibaba's International Station and other platforms have formed strong competitiveness.
2. 海外客户结构变化：年轻一代客户更倾向于通过跨境直播等方式了解企业。
2. Changes in Overseas Customer Structure: The younger generation of customers prefers to understand enterprises through cross-border live streaming and other methods.
3. 物流体系完善：数字新基建和信息技术迭代提升了跨境电商服务能力。
3. Improved Logistics System: Digital new infrastructure and information technology iteration have enhanced cross-border e-commerce service capabilities.
补齐短板促进行业发展
Addressing Shortcomings to Promote Industry Development
专家建议：加强基础设施建设、完善海外仓服务、培养专业人才、优化法治环境、强化品牌保护。
Experts suggest: strengthening infrastructure construction, improving overseas warehouse services, cultivating professionals, optimizing the legal environment, and strengthening brand protection.
中国跨境电商正迎来黄金发展期，有望成为推动外贸高质量发展的新引擎。
China's cross-border e-commerce is ushering in a golden period of development and is expected to become a new engine for promoting high-quality development of foreign trade.
