TikTok Shop美国市场爆品分析：镁保健品单日销量8677件创纪录
新加坡站点开放普招入驻，中文市场新机遇
TikTok Shop Singapore has opened general recruitment for merchants, no longer requiring invitation codes. Previously, entry to the Singapore marketplace was strictly controlled, but this policy change indicates TikTok's ambition to expand business opportunities in Singapore.
作为TikTok唯一支持中文直播的东南亚站点，新加坡市场具有竞争小、客单价高的独特优势。随着入驻门槛降低，这将成为中国卖家拓展海外市场的优质选择。
As the only Southeast Asian TikTok marketplace supporting Chinese livestreams, Singapore offers unique advantages of low competition and high average order value. With lowered entry barriers, it's becoming an excellent choice for Chinese sellers.
美妆个护品类持续领跑，周销售额突破7556万
Beauty & Personal Care Leads with Weekly Sales Exceeding 75.56M RMB
数据显示，TikTok Shop美国站"美妆个护"品类周销售额环比增长1500万人民币，总销量达419,540件。明星产品包括持续热销的"旋转卷发器"和"MySmile牙齿清洁套装"。
Data shows TikTok Shop US's "Beauty & Personal Care" category achieved 1.5M RMB sales growth week-over-week, with total sales reaching 419,540 units. Star products include the consistently popular "rotating curling iron" and "MySmile teeth whitening kit".
镁保健品异军突起，健康趋势带动销量
Magnesium Supplement Emerges as Dark Horse, Riding Health Trend
本期最大黑马是4KMILESShop店铺的"三重镁复合物保健药"，单日销量达8677件，创下小店单日销售记录。这与TikTok平台兴起的"镁元素健康"话题密切相关，相关标签浏览量已达9.66亿次。
The biggest dark horse is 4KMILESShop's "Triple Magnesium Complex", selling 8,677 units in a single day - a new daily sales record. This aligns with TikTok's viral "magnesium health" trend, with related hashtags reaching 966M views.
该产品零售价27.99美元，由16位达人通过53个带货视频推广，最高单条视频带来610万次浏览。9月5日一位治疗师的推广视频直接促成当日8677件的惊人销量。
Priced at $27.99, the product was promoted by 16 creators through 53 videos, with the top video generating 6.1M views. A therapist's video on September 5 directly drove the impressive 8,677-unit daily sales.
店铺排行榜：The Beachwaver以2103万周销售额蝉联冠军
Store Rankings: The Beachwaver Tops Chart with 21.03M RMB Weekly Sales
• 第一名：The Beachwaver（旋转卷发器）周销54,729件
• 第二名：Zenfulnote（影子工作日记）周销45,670件
• 第三名：Toplanet（西部手提包）周销9,508件
• #1: The Beachwaver (rotating curling iron) 54,729 units weekly
• #2: Zenfulnote (shadow work journal) 45,670 units weekly
• #3: Toplanet (western tote bag) 9,508 units weekly
本期榜单反映出TikTok美国市场的三大趋势：美妆个护持续火热、健康产品需求激增、达人营销效果显著。卖家可重点关注这些品类和营销方式。
The rankings reveal three key US market trends: sustained beauty product demand, surging health product interest, and outstanding influencer marketing results. Sellers should focus on these categories and strategies.
