汉川SEO推广公司解析：谷歌竞价与Facebook广告Reservation功能更新

汉川SEO推广公司解析：谷歌竞价与Facebook广告Reservation功能更新

Hanchuan SEO Agency Analysis: Google Bidding and Facebook Ads Reservation Feature Update

谷歌推广竞价策略 | Google Ads Bidding Strategies

对于需要谷歌推广的企业，竞价(Google Ads Auction)是获取流量的核心方式。与Facebook广告类似，谷歌竞价允许广告主通过出价竞争广告展示位置，预算理论上没有上限。

For businesses needing Google Ads promotion, bidding (Google Ads Auction) is the core method to acquire traffic. Similar to Facebook ads, Google bidding allows advertisers to compete for ad placements through bidding, with theoretically unlimited budgets.

Facebook广告Reservation功能解析 | Facebook Ads Reservation Feature Analysis

2023年底Facebook广告更新了Reservation功能（原Reach and Frequency），主要优势包括：

At the end of 2023, Facebook ads updated the Reservation feature (formerly Reach and Frequency), with main advantages including:

• 可限制CPM出价 | Can limit CPM bids
• 控制广告频次 | Control ad frequency

适用场景 | Application Scenarios

Reservation功能更适合：

The Reservation feature is more suitable for:

• 品牌曝光活动 | Brand awareness campaigns
• 社交媒体主页推广 | Social media page promotion
• 漏斗顶端流量获取 | Top-of-funnel traffic acquisition

实战建议 | Practical Recommendations

1. CPM成本优势：Reservation的CPM通常比Auction低10倍

1. CPM cost advantage: Reservation's CPM is usually 10 times lower than Auction

2. 测试策略：建议用少量预算测试，人群与Auction活动区分开

2. Testing strategy: Recommend testing with small budgets, separating audiences from Auction campaigns

3. 不建议开启Audience Network，效果普遍不佳

3. Not recommended to enable Audience Network, generally poor performance

黑五营销策略 | Black Friday Marketing Strategy

在旺季竞价激烈时，Reservation可作为补充策略，结合再营销实现转化。

During peak seasons with intense bidding, Reservation can serve as a supplementary strategy, combined with remarketing to achieve conversions.