谷歌跨境电商加速中心为何选择厦门？深度解析跨境电商新机遇
人民网厦门6月26日电 - 2024中国(厦门)国际跨境电商展览会盛大开幕之际，谷歌跨境电商加速中心正式落户厦门，标志着中国跨境电商独立站出海产业迎来重要里程碑。
People's Daily Online, Xiamen, June 26 - As the 2024 China (Xiamen) International Cross-border E-commerce Exhibition grandly opened, the Google Cross-border E-commerce Acceleration Center officially settled in Xiamen, marking an important milestone for China's independent cross-border e-commerce station industry.
这一战略合作由厦门自贸片区管委会、湖里区政府、厦门市贸促会与谷歌、雨果跨境共同发起，旨在打造中国跨境电商独立站出海第一产业基地。项目聚焦三大核心领域：
This strategic cooperation was jointly initiated by the Xiamen Free Trade Zone Management Committee, Huli District Government, Xiamen Trade Promotion Council, Google, and Hugo Cross-border, aiming to build China's first industrial base for cross-border e-commerce independent station expansion. The project focuses on three core areas:
- 独立站商家营销支持
- 独立站市场教育赋能
- 独立站生态体系扶持
谷歌合作伙伴电商业务总经理刘步驰强调："厦门跨境电商发展势头强劲，产业基础良好。我们将打造一站式跨境电商独立站孵化成长基地，全面支持厦门跨境电商企业探索新的业务发展机遇。"
Liu Buchi, General Manager of Google's Partner E-commerce Business, emphasized: "Xiamen's cross-border e-commerce development momentum is strong with a solid industrial foundation. We will build a one-stop incubation and growth base for cross-border e-commerce independent stations to fully support Xiamen's cross-border e-commerce enterprises in exploring new business development opportunities."
厦门跨境电商产业优势：
Advantages of Xiamen's Cross-border E-commerce Industry:
1. 政策支持：厦门自贸片区在自主结汇、跨境退货、集拼出口等方面进行模式创新
1. Policy Support: Xiamen Free Trade Zone has innovated models in autonomous settlement, cross-border returns, and consolidated exports
2. 增长数据：厦门市跨境电商进出口额连续三年同比增长超50%，2023年同比增长65%
2. Growth Data: Xiamen's cross-border e-commerce import and export volume has grown by more than 50% year-on-year for three consecutive years, with a 65% year-on-year increase in 2023
3. 产业生态：已成功引进和培育一批跨境电商知名企业
3. Industrial Ecosystem: Has successfully introduced and cultivated a number of well-known cross-border e-commerce enterprises
该加速中心将结合厦门及周边地区跨境电商行业特点，提供专属线上宣发渠道和线下专属辅导，助力企业解决独立站卖家起步难、人才招聘难、出海运营难等痛点。
The acceleration center will combine the characteristics of the cross-border e-commerce industry in Xiamen and surrounding areas to provide exclusive online promotion channels and offline exclusive guidance, helping enterprises solve pain points such as difficulty in starting independent station operations, talent recruitment challenges, and overseas operation obstacles.
