谷歌SEO与SEM哪个更适合外贸客户开发？完整外贸销售流程解析
在全球贸易中寻找客户资源时，Google SEO（搜索引擎优化）和SEM（搜索引擎营销）都是有效的数字营销策略，但它们各有优势：
SEO优势：长期稳定流量、成本效益高、建立品牌权威
SEM优势：即时效果、精准定位、可量化ROI
对于外贸企业，我们建议采用SEO+SEM组合策略：用SEO建立长期流量基础，用SEM快速获取精准客户。
完整外贸销售流程（中英对照）
Complete Foreign Trade Sales Process
1. 客户询盘 | Customer Inquiry
客户下订单前会发送询盘了解产品细节
Customers send inquiries to understand product details before placing orders
2. 报价 | Quotation
业务部需及时回复，确认产品名称、型号、数量、交货期等细节，并提供形式发票
The sales department should respond promptly, confirm product details and provide proforma invoice
3. 获得订单 | Receive Order
经过洽谈后收到客户正式采购订单
Receive formal purchase order after negotiation
4. 下生产订单 | Place Production Order
确认客户订单后向工厂下单安排生产
Place order to factory and arrange production after confirming customer's order
5. 业务审批 | Business Approval
制作业务审核表，附上客户订单和工厂合同，经多级审批
Prepare approval form with customer order and factory contract, go through multi-level approval
6. 下达生产通知 | Issue Production Notice
根据不同付款方式(L/C、T/T等)确认款项后通知工厂生产
Confirm payment (L/C, T/T etc.) then notify factory to start production
7. 验货 | Inspection
交货期前安排公司验货员或第三方验货
Arrange inspection by company staff or third-party before delivery
8. 准备文件 | Prepare Documents
制作出口合同、商业发票、装箱单等出口文件
Prepare export documents including contract, commercial invoice, packing list
9. 商检 | Commodity Inspection
法定商检产品需提前办理商检手续
Handle commodity inspection procedures in advance for regulated products
SEO优化建议：在外贸网站中优化"外贸流程"相关关键词，如"外贸订单处理流程"、"出口贸易步骤"等，同时创建英文版内容优化"foreign trade process"、"export procedure"等关键词。
SEO Tip: Optimize keywords like "foreign trade process" and create Chinese/English versions to target both markets effectively.
