中国国际花卉园艺展览会成行业爆发点 花卉产业钱景看涨
春季赏花热潮带动花卉产业蓬勃发展
Spring flower viewing boom drives horticultural industry growth
正值春游赏花的佳期，从公园、植物园到城市街头的花木景观，都不乏各地市民热情赏花的身影。4月22-24日，2015第17届中国国际花卉园艺展将在上海新国际博览中心举办。
During the peak season for spring flower viewing, from parks to botanical gardens and urban landscapes, citizens across the country are enthusiastically enjoying floral displays. The 17th China International Horticultural Exhibition will be held at Shanghai New International Expo Center from April 22-24, 2015.
展会亮点：
Exhibition Highlights:
• 全球近600家花卉企业参展
• Nearly 600 global horticultural companies participating
• 展出总面积达23000平方米(2014年数据)
• Exhibition area reaching 23,000 sqm (2014 data)
• 吸引49个国家和地区的专业观众
• Attracting professional visitors from 49 countries and regions
花卉产业市场前景广阔
Bright prospects for horticultural industry
目前，世界花卉年消费额达1000多亿美元，并以每年10%的速度递增。我国花卉种植面积、开发品种、生产数量、出口国家也在逐年增多，中国已成为世界花卉大国。
Currently, global annual flower consumption reaches over $100 billion with 10% yearly growth. China's flower planting area, varieties, production volume and export destinations are all increasing annually, making China a major player in global horticulture.
2016年展会筹备工作已启动
2016 exhibition preparations underway
第18届中国国际花卉园艺展览会定于2016年5月6-8日在中国国际展览中心(新馆)举办，展览面积将达26700平米，预计有近30个国家和地区企业参展。
The 18th China International Horticultural Exhibition is scheduled for May 6-8, 2016 at China International Exhibition Center (New Venue), covering 26,700 sqm with expected participation from nearly 30 countries and regions.
创新营销方式：
Innovative marketing approaches:
• 推出"年度花王微信投票评选"活动
• Launching "Annual Flower King WeChat Voting" campaign
• 整合线上线下全渠道营销资源
• Integrating omnichannel online-offline marketing resources
• 设置特色展区：新品展示、花王展示等
• Special exhibition zones: new product display, Flower King showcase, etc.
展会现场活动丰富多彩
Diverse on-site activities
在本次上海举办的花卉展N1A280展位，将推出现场微信抽奖活动，为展商、观众送出Ipad mini3、《中国花卉园艺》杂志、欧洲纯进口精美多肉植物、植物纤维环保花盆等多重精美礼品。
At booth N1A280 of the Shanghai exhibition, WeChat lucky draws will offer prizes including iPad mini3, China Horticulture magazine, imported European succulents, and eco-friendly plant fiber flowerpots.
更多展会信息请访问：www.hortiflorexpo.com
For more exhibition information visit: www.hortiflorexpo.com
