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沃尔玛全球电商运营与外贸SOHO订货谈判全攻略

一、外贸谈判核心要素 / Key Elements of Foreign Trade Negotiation

在沃尔玛全球电商平台获得高回头率的关键在于专业的客户谈判技巧。外贸SOHO协商订货时，必须明确以下核心内容：

The key to achieving high repurchase rates on Walmart Global E-commerce platform lies in professional client negotiation skills. When negotiating orders as a foreign trade SOHO, the following core elements must be clarified:

1. 产品规格：材料、质量标准等 / Product Specifications: Materials, quality standards, etc.
2. 包装要求：出口包装类型、LOGO印刷等 / Packaging Requirements: Export packaging type, LOGO printing, etc.
3. 交易条款：数量、单价、总价、交货期 / Transaction Terms: Quantity, unit price, total price, delivery date
4. 物流方式：运输方式、贸易术语(FOB/CIF等) / Logistics Methods: Shipping methods, trade terms (FOB/CIF, etc.)

二、订货流程优化 / Order Process Optimization

不同于传统外贸的繁琐合同流程，现代电商可采用更高效的确认方式：

Unlike the cumbersome contract process in traditional foreign trade, modern e-commerce can adopt more efficient confirmation methods:

• 使用报价单/形式发票替代正式合同 / Use quotations/proforma invoices instead of formal contracts
• 客户确认后立即收取定金 / Collect deposit immediately after client confirmation
• 简化流程提升转化效率 / Simplify processes to improve conversion efficiency

三、安全收款策略 / Secure Payment Strategies

外贸SOHO应当坚持"做多少事，收多少钱"的基本原则：

Foreign trade SOHOs should adhere to the basic principle of "get paid for what you do":

推荐付款方式：
Recommended Payment Methods:

1. TT电汇：30%定金+尾款模式 / TT Transfer: 30% deposit + balance model
2. 避免使用D/P、D/A和信用证 / Avoid using D/P, D/A and letters of credit
3. 小额订单建议全额预付 / Recommend full prepayment for small orders

四、专业跨境支付解决方案 / Professional Cross-border Payment Solutions

针对跨境电商卖家，连连国际提供全链路收付兑服务：

For cross-border e-commerce sellers, LianLian Global provides end-to-end payment solutions:

• 支持多平台收款 / Supports multi-platform collection
• 高性价比的汇率服务 / Cost-effective exchange rate services
• 专业风控体系保障资金安全 / Professional risk control system ensures fund safety