澳大利亚最大电商ICONIC采用阿里云图像搜索技术 引领时尚购物新体验
核心提示：澳大利亚知名在线时装零售商ICONIC与阿里云合作推出"Snap to Shop"图像搜索功能，成为澳洲首个应用该技术的电商平台。
Key Insight: Australian fashion e-commerce leader ICONIC partners with Alibaba Cloud to launch "Snap to Shop" image search, becoming the first Australian retailer to adopt this technology.
对于澳大利亚和新西兰的时尚爱好者来说，ICONIC最新推出的"Snap to Shop"功能解决了他们在社交媒体上看到心仪商品却不知如何购买的痛点。
For Australian and New Zealand fashion enthusiasts, ICONIC's new "Snap to Shop" feature solves the pain point of seeing desirable products on social media but not knowing where to buy them.
技术亮点
Technology Highlights
这项由中国阿里云提供支持的图像搜索技术具有以下优势：
This image search technology powered by China's Alibaba Cloud offers the following advantages:
- 可搜索超过5万种产品和800个品牌
- Search capability across 50,000+ products and 800 brands
- 平均1-2周即可集成到现有APP
- Can be integrated into existing apps in just 1-2 weeks
- 基于机器学习持续优化搜索结果
- Continuous optimization of search results through machine learning
市场意义
Market Significance
阿里云东南亚及澳新业务总经理马镭指出："澳大利亚电商市场由于规模较小、基础设施不足等因素，发展相对滞后。通过引入中国成熟的电商技术，我们可以帮助澳洲企业提升消费者体验。"
Alibaba Cloud's Southeast Asia and ANZ General Manager Ma Lei noted: "Australia's e-commerce market lags behind due to factors like small market size and inadequate infrastructure. By introducing China's mature e-commerce technologies, we can help Australian businesses enhance consumer experiences."
ICONIC首席技术官佐伊·加尼表示："视觉搜索只是我们改进客户体验的第一步，未来将带来更多先进的购物技术。"
ICONIC CTO Zoe Ghani stated: "Visual search is just the first step in improving customer experience, we will introduce more advanced shopping technologies in the future."
合作背景
Partnership Background
阿里云与ICONIC的合作始于2016年阿里云悉尼数据中心启用之时。这是阿里云在南半球设立的第一个数据中心，标志着其全球化战略的重要一步。
The partnership between Alibaba Cloud and ICONIC began when Alibaba Cloud launched its Sydney data center in 2016. This was Alibaba Cloud's first data center in the Southern Hemisphere, marking an important step in its globalization strategy.
SEO优化提示：本文通过突出"图像搜索技术"、"电商创新"、"中澳科技合作"等关键词，提升在相关搜索中的排名。
SEO Tip: This article optimizes for keywords like "image search technology", "e-commerce innovation", and "China-Australia tech cooperation" to improve search rankings.
