跨境电商"加速度"：深圳货代"爆仓"现象解析
2024年春节过后，深圳国际货运代理行业迎来了前所未有的繁忙景象。据经济观察网记者郑晨烨报道，深圳多家货代公司出现罕见的"爆仓"现象，跨境电商订单呈现爆发式增长。
After the 2024 Spring Festival, Shenzhen's international freight forwarding industry has experienced unprecedented busyness. According to reports from Economic Observer reporter Zheng Chenye, many freight forwarding companies in Shenzhen are experiencing rare "overcapacity" phenomena, with cross-border e-commerce orders showing explosive growth.
一季度罕见"爆仓"现象
Rare "Overcapacity" in Q1
深圳某国际货运代理公司市场经理李天表示："8106工作制（早8点到晚10点，每周6天）已成为常态。北美与东南亚货运专线持续出现仓位紧张，许多商家甚至高价包机。"
Li Tian, marketing manager of a Shenzhen-based international freight forwarding company, said: "The 8106 work schedule (8am to 10pm, 6 days a week) has become the norm. North American and Southeast Asian freight routes continue to experience tight capacity, with many merchants even chartering planes at high prices."
深圳外贸数据亮眼
Impressive Shenzhen Foreign Trade Data
深圳海关数据显示：2024年前两个月进出口达6751.8亿元，同比增长45%，创历史同期新高。其中跨境电商进出口总额超3000亿元，同比增长75.2%。
Shenzhen Customs data shows: In the first two months of 2024, import and export volume reached 675.18 billion yuan, a year-on-year increase of 45%, setting a new historical record for the same period. Cross-border e-commerce import and export volume exceeded 300 billion yuan, a year-on-year increase of 75.2%.
平台驱动增长
Platform-Driven Growth
跨境电商从业者曾文表示："Temu、TikTok等平台成为增长引擎。我们公司宠物用品在亚马逊的GMV同比增长近两倍。"
Cross-border e-commerce practitioner Zeng Wen said: "Platforms like Temu and TikTok have become growth engines. Our company's pet products GMV on Amazon has nearly doubled year-on-year."
细分品类爆发
Breakout of Niche Categories
李天观察到："小商品创新是关键。从狗便袋到防水床品，满足特定需求的细分产品最受欢迎。"
Li Tian observed: "Innovation in small commodities is key. From dog poop bags to waterproof bedding, niche products that meet specific needs are the most popular."
未来趋势展望
Future Trends Outlook
肆玖科技CMO何领认为："品牌化+多渠道是出路。我们同时布局Temu、亚马逊和自有平台，并在欧洲寻找线下代理。"
Si Jiu Technology CMO He Ling believes: "Branding + multi-channel is the way forward. We are simultaneously deploying on Temu, Amazon and our own platform, while also seeking offline agents in Europe."
专家观点：跨境电商已进入2.0时代，从单纯的价格竞争转向产品创新和品牌建设。深圳作为中国跨境电商之都，产业链优势明显，未来发展空间巨大。
Expert opinion: Cross-border e-commerce has entered the 2.0 era, shifting from pure price competition to product innovation and brand building. As China's cross-border e-commerce capital, Shenzhen has obvious industrial chain advantages and huge room for future development.
