谷歌搜索留痕技术：跨境电商品牌建设与销量增长的终极指南

谷歌搜索留痕技术：跨境电商品牌建设与销量增长的终极指南

Google Search Trace Technology: The Ultimate Guide to Cross-border E-commerce Brand Building and Sales Growth

为什么抖音需要谷歌推广？行业专家深度解析

Why Does Douyin Need Google Promotion? Industry Experts' In-depth Analysis

在10月22日广东省网商协会主办的"广货通天下—跨境电商（出口）群英荟"上，行业专家们深入探讨了跨境电商面临的品牌建设与销量增长的双重挑战。

At the "Guangdong Goods to the World - Cross-border E-commerce (Export) Elite Gathering" hosted by the Guangdong E-commerce Association on October 22, industry experts delved into the dual challenges of brand building and sales growth faced by cross-border e-commerce.

中国跨境电商的现状与挑战

Current Status and Challenges of Chinese Cross-border E-commerce

4PX科技集团高级副总裁刘向东指出："目前大量白牌产品通过低价策略在跨境电商渠道销售，但未来我们需要思考如何以更可持续的方式向海外消费者推介中国产品。"

Liu Xiangdong, Senior Vice President of 4PX Technology Group, pointed out: "Currently, a large number of white-label products are sold through cross-border e-commerce channels using low-price strategies, but in the future, we need to think about how to introduce Chinese products to overseas consumers in a more sustainable way."

品牌建设的不同路径

Different Paths to Brand Building

爱淘城创始人杨波分享了他们的品牌发展策略："我们设定了明确目标：第一年是中国制造海外直销，第二年转向产品创新。中国产品过剩的市场现状为我们提供了巨大机会。"

Yang Bo, founder of Aitaocheng, shared their brand development strategy: "We set clear goals: the first year was overseas direct sales of Chinese manufacturing, and the second year shifted to product innovation. The current market situation of Chinese product surplus provides us with huge opportunities."

创颖科技周伟国则强调："品牌建设需要销量支撑。我们在亚马逊上的服装品牌意外获得了大量外部推广，这说明当产品达到一定销量后，品牌影响力会自然形成。"

Zhou Weiguo of Chuangying Technology emphasized: "Brand building requires sales support. Our clothing brand on Amazon unexpectedly received a lot of external promotion, which shows that when products reach a certain sales volume, brand influence will naturally form."

谷歌推广的优化策略与搜索留痕技术

Google Promotion Optimization Strategies and Search Trace Technology

谷歌代表陈勇建议："企业需要更全面地利用谷歌产品组合，而不仅限于关键词搜索。谷歌搜索留痕技术能够帮助企业建立持久的在线影响力。通过合理规划营销渠道组合，可以有效降低总体获客成本。"

Chen Yong, Google representative, suggested: "Enterprises need to make more comprehensive use of Google's product portfolio, not limited to keyword search. Google search trace technology can help companies establish lasting online influence. By rationally planning marketing channel combinations, overall customer acquisition costs can be effectively reduced."

跨境电商的三大机会

Three Major Opportunities in Cross-border E-commerce

兰亭集势副总裁吕湧指出："海外仓、品牌化和移动端是目前跨境电商最重要的三大机会。兰亭的移动端业务已占总业务的25%以上。"

Lü Yong, Vice President of LightInTheBox, pointed out: "Overseas warehouses, branding, and mobile are currently the three most important opportunities in cross-border e-commerce. LightInTheBox's mobile business already accounts for more than 25% of total business."

品牌与销量的平衡之道

Balancing Brand and Sales

专家们一致认为：在亚马逊等平台上，从小品类切入做品牌成本较低；而在其他渠道，则应优先考虑销量增长。不同平台需要采用差异化的产品和品牌策略，谷歌搜索留痕技术在其中发挥着重要作用。

Experts unanimously agreed: On platforms like Amazon, starting with small categories to build brands has lower costs; while on other channels, sales growth should be prioritized. Different platforms require differentiated product and brand strategies, where Google search trace technology plays an important role.

海外仓的供应链价值

Supply Chain Value of Overseas Warehouses

杨波特别强调："海外仓不仅能提升物流效率，更是建立供应链品牌的关键。只有拥有强大的供应链，才能在产品价格、创新和功能设计上形成竞争优势。"

Yang Bo particularly emphasized: "Overseas warehouses not only improve logistics efficiency but are also key to building supply chain brands. Only with a strong supply chain can competitive advantages be formed in product pricing, innovation, and functional design."

本次研讨会揭示了跨境电商企业面临的核心挑战：如何在保持销量增长的同时，逐步建立有国际竞争力的品牌。谷歌搜索留痕技术的应用为企业提供了新的解决方案，这需要企业根据自身情况和平台特点，制定差异化的产品和营销策略。

This seminar revealed the core challenges faced by cross-border e-commerce enterprises: how to gradually build internationally competitive brands while maintaining sales growth. The application of Google search trace technology provides new solutions for enterprises, requiring them to develop differentiated product and marketing strategies based on their own situations and platform characteristics.