评价好的个人开跨境电商店铺的费用，谷歌推广页面是啥样的？企业网站SEO的重要性及推广策略
为什么企业网站需要SEO？ | Why Do Business Websites Need SEO?
在ChatGPT横空出世的时代，人们开始质疑传统搜索引擎的未来。微软已将ChatGPT能力整合到Bing及其所有产品中，这表明ChatGPT可能会颠覆Google和百度等传统搜索引擎模式，赋能Bing成为更强大的搜索引擎。SEO则是优化搜索引擎应用、打造共赢生态的关键。
In the era of ChatGPT's emergence, people have begun to question the future of traditional search engines. Microsoft has integrated ChatGPT capabilities into Bing and all its products, indicating that ChatGPT may disrupt traditional search engine models like Google and Baidu, empowering Bing to become a more powerful search engine. SEO is the key to optimizing search engine applications and creating a win-win ecosystem.
企业网站是企业最重要的线上资产。在Web2.0环境下，微信公众号、视频号等平台账号并不真正属于企业，随时可能被平台封禁，粉丝也属于平台资产。因此，特别是对B2B和企业服务类公司，拥有自主网站是长期战略的必要组成部分，更是营销自动化的核心场景。
A business website is a company's most important online asset. In the Web 2.0 environment, platform accounts like WeChat Official Accounts and Video Channels do not truly belong to the business—they can be banned at any time, and followers are considered platform assets. Therefore, especially for B2B and enterprise service companies, owning an independent website is a necessary component of long-term strategy and a core scenario for marketing automation.
基础SEO指导网站内容建设：
SEO的核心是关键词研究，通过分析目标受众(TA)的搜索需求，优化网站结构和内容设计。同时SEO从用户体验角度出发，通过优化网站速度、代码结构、图片压缩等技术指标提升访问体验。
Basic SEO Guides Website Content Development:
The core of SEO is keyword research, which involves analyzing the search needs of the target audience (TA) to optimize website structure and content design. At the same time, SEO focuses on user experience by improving technical metrics such as website speed, code structure, and image compression to enhance the browsing experience.
初级SEO稳固品牌资产：
品牌成长遵循"曝光→了解→喜好→推荐"的路径。SEO确保用户在了解阶段通过搜索引擎准确进入官网，使广告曝光产生可追踪效果。优质内容和案例展示能提升用户对品牌的认知和喜好度。
Basic SEO Strengthens Brand Assets:
Brand growth follows the path of "exposure → understanding → preference → recommendation." SEO ensures that users accurately enter the official website through search engines during the understanding phase, making advertising exposure produce trackable results. High-quality content and case studies can enhance users' awareness and preference for the brand.
高级SEO提升品牌价值：
优质内容的多平台传播能吸引更多目标客户；关键词排名技术则以高性价比提升品牌曝光。根据罗兰贝格《B2B销售的数字化未来》报告：消费者在首次接触销售前会独立完成57%的购买流程，90%的买家会在线搜索关键词。
Advanced SEO Enhances Brand Value:
Multi-platform distribution of high-quality content can attract more target customers, while keyword ranking techniques enhance brand exposure cost-effectively. According to Roland Berger's report "The Digital Future of B2B Sales," consumers independently complete 57% of the purchasing process before their first contact with sales, and 90% of buyers search for keywords online.
因此，重视网站SEO工作、丰富内容建设、优化用户体验，才能持续提升企业线上资产价值，在激烈竞争中保持稳定成长。
Therefore, prioritizing website SEO, enriching content development, and optimizing user experience are essential to continuously enhance the value of a company's online assets and maintain stable growth in a competitive environment.
