厦门SEO推广公司首选：谷歌竞价推广专家访谈 - 从金融到外贸的数字营销转型之路
在中国企业数字化转型浪潮中，营销技术正成为外贸企业出海的关键武器。今天我们有幸采访到外贸营销技术专家张中一，分享他从金融精英到外贸营销领军人物的精彩转型故事。
In China's digital transformation wave, marketing technology has become a key weapon for foreign trade enterprises. Today we have the privilege of interviewing Zhang Zhongyi, an expert in foreign trade marketing technology, who shares his remarkable transformation from financial elite to leader in foreign trade marketing.
01 从金融精英到矿业新人
01 From Finance Elite to Mining Newcomer
张中一拥有令人艳羡的教育背景：牛津大学数学系硕士，本应在伦敦金融城开启投行精英生涯。然而2011年家族企业危机让他毅然回国，接手面临破产的矿山机械企业鑫海。
Zhang Zhongyi has an enviable educational background: Master's degree in Mathematics from Oxford University, who should have started his career as an investment banking elite in London. However, in 2011, a family business crisis made him resolutely return to China to take over Xinhai Mining Machinery, which was facing bankruptcy.
02 互联网+外贸的转型奇迹
02 The Transformation Miracle of Internet+Foreign Trade
面对困境，张中一制定了两大战略：国际化与互联网化。他带领团队从零搭建电商中心，将纯内贸企业转型为海外收入占比95%的外向型企业，合同额5年增长10倍达6亿元。
Facing difficulties, Zhang Zhongyi formulated two major strategies: internationalization and internetization. He led the team to build an e-commerce center from scratch, transforming a pure domestic trade enterprise into an export-oriented enterprise with 95% overseas income, achieving a 10-fold increase in contract value to 600 million yuan in 5 years.
"在当前的竞争格局下，只有科学的管理和精细化的运营，才能真正做到外贸成功。"张中一总结道。
"In the current competitive landscape, only scientific management and refined operations can truly achieve success in foreign trade." Zhang Zhongyi concluded.
03 创立询盘云：赋能外贸企业
03 Founding Inquiry Cloud: Empowering Foreign Trade Enterprises
2017年，张中一创立询盘云，将鑫海经验提炼为标准化方法论，开发营销SaaS系统，提供从流量获取到订单转化的全流程解决方案。目前询盘云已服务上千家企业，获得联想之星等顶级机构投资。
In 2017, Zhang Zhongyi founded Inquiry Cloud, standardizing the Xinhai experience into a methodology and developing a marketing SaaS system that provides end-to-end solutions from traffic acquisition to order conversion. Currently, Inquiry Cloud has served thousands of enterprises and received investment from top institutions such as Legend Star.
核心价值：
1. 广告代运营服务
2. 专业建站服务
3. 在线客服+CRM系统
4. 全链路数据闭环
Core Value:
1. Advertising agency services
2. Professional website building services
3. Online customer service + CRM system
4. Full-link data closed loop
04 展望未来：中国制造出海新篇章
04 Looking Ahead: A New Chapter for Chinese Manufacturing Going Global
张中一表示："中国外贸正处于结构调整的关键阶段，询盘云的使命是让更多企业掌握正确的营销方法论。"2019年，询盘云荣获"年度最佳外贸营销SaaS产品"等多项大奖。
Zhang Zhongyi said: "China's foreign trade is at a critical stage of structural adjustment. Inquiry Cloud's mission is to help more enterprises master the correct marketing methodology." In 2019, Inquiry Cloud won multiple awards including "Annual Best Foreign Trade Marketing SaaS Product".
企业价值观：
Do not be evil, do not cheat, do not mislead, and create true value.
（不作恶，不欺骗，不误导，创造真正的价值。）
Corporate Values:
Do not be evil, do not cheat, do not mislead, and create true value.