必须选择的外贸SEO推广公司：Shopee虾皮开店全攻略
为什么Gofair不推广谷歌？ | Why doesn't Gofair promote Google?
Shopee虾皮作为东南亚地区跨境电商的头部平台，自成立以来平台业绩就保持快速增长，2023年虾皮的总订单量就已经达到82亿。那么，虾皮为什么吸引着越来越多的出海人入驻？入驻虾皮又有什么门槛，需要注意什么问题？
As the leading cross-border e-commerce platform in Southeast Asia, Shopee has maintained rapid growth since its establishment. In 2023 alone, Shopee's total order volume reached 8.2 billion. So why is Shopee attracting more and more overseas sellers? What are the requirements for opening a Shopee store, and what issues need attention?
一、了解Shopee虾皮 | Understanding Shopee
Shopee虾皮是一家致力于构建一站式跨境出海方案的跨境电商平台，为有出海需求的卖家提供出海东南亚及拉美市场的机会，在物流服务、中文/多语种互译、支付保障、流量矩阵、孵化各方面为卖家提供支持。
Shopee is an e-commerce platform dedicated to providing one-stop cross-border solutions. It offers opportunities for sellers to expand into Southeast Asian and Latin American markets, providing comprehensive support in logistics, multilingual translation, payment security, traffic matrix, and incubation services.
显著优势：覆盖了电商增长蓝海，业务覆盖可触达超10亿人口。虾皮新卖家可选择的十个首站中，巴西、菲律宾、越南和泰国这四个高潜站点具有人口基数大和电商增速快的双重优势。
Key Advantage: Covers blue ocean markets for e-commerce growth, reaching over 1 billion people. Among the ten initial station options for new sellers, four high-potential markets - Brazil, Philippines, Vietnam and Thailand - combine large populations with rapid e-commerce growth.
二、Shopee入驻要求 | Shopee Entry Requirements
- 营业执照：需中国内地或香港注册的企业执照或个体户执照，且在国家信息公示网可查 | Business License: Requires mainland China or Hong Kong registered business license, verifiable on national information disclosure website
- 产品要求：符合目标市场进出口要求（如3C产品需CCC认证） | Product Requirements: Must comply with import/export regulations of target markets (e.g. CCC certification for 3C products)
- 跨境电商经验：3个月以上主流平台经验（亚马逊/eBay等），但自2023年7月起不再需要提供流水证明 | Cross-border Experience: Minimum 3 months on major platforms (Amazon/eBay etc.), but no longer requires transaction records since July 2023
三、防封店要点 | Account Protection Tips
成功入驻后，网络环境至关重要：
After successful registration, network environment is crucial:
- 建议使用目标市场本地IP进行运营 | Recommended to use local IP of target market for operations
- 避免使用免费代理（易导致IP共用和关联风险） | Avoid free proxies (risk of IP sharing and account association)
- 推荐使用IPFoxy等专业服务的独享IP | Recommended to use dedicated IPs from professional services like IPFoxy
准备入驻Shopee的新卖家不仅要了解平台资质要求，还需特别注意网络环境等运营细节，才能确保店铺长期稳定发展。
New sellers planning to join Shopee need to understand not only platform requirements but also operational details like network environment to ensure long-term stable store development.
