性价比最高的上平台卖自己的产品 - 谷歌竞价推广开户要多久?
干货 | 三分钟教会你在Bing上投放购物广告
Practical Guide | Learn How to Run Bing Shopping Ads in 3 Minutes
作者：Cathy | By: Cathy
近一年多来，谷歌各种限制，稍微不留神，直接拒登广告，封户。然后就是漫漫无期的申诉路程。
In the past year or so, Google has implemented various restrictions. If you're not careful, your ads may get rejected or your account suspended, leading to a lengthy appeal process.
谷歌流量"蹭"不上，咱也不能就干等着，可以考虑一下必应的购物广告，又叫Bing Product Ads (PA)，其实是一个非常有效的广告渠道。
If you can't get Google traffic, don't just wait around. Consider Bing Shopping Ads (also called Bing Product Ads or PA), which is actually a very effective advertising channel.
Bing购物广告展示版位
Bing Shopping Ad Placements
那么，如何设置bing 购物广告呢？
So, how to set up Bing Shopping Ads?
验证网站域名
Verify Your Website Domain
①使用Bing Webmaster Tool验证，获得验证代码并加载至网站
① Use Bing Webmaster Tool to verify, obtain the verification code and add it to your website
② 使用UET代码来验证
② Use UET tag for verification
创建Bing Merchant Store
Create Bing Merchant Store
创建成功后，5个工作日以内可以在Bing Merchant Center页面查看Store的审核结果。
After creation, you can check the store review results in Bing Merchant Center within 5 business days.
Store状态介绍：
Store Status Explanation:
⚫ Approved: 已经审核通过
⚫ Approved: Review passed
⚫ Rejected: 被拒绝
⚫ Rejected: Rejected
创建Feed
Create Feed
什么是feed?
What is a feed?
Shopping feed是由系列/组属性来组织的产品列表，它可以具有静态指和自定义值。该文件有两种格式：.txt和.xml。最常用的格式是.txt。
A shopping feed is a product list organized by series/group attributes, which can have static values and custom values. The file comes in two formats: .txt and .xml, with .txt being the most commonly used.
为什么它很重要？
Why is it important?
Shopping feeds允许广告主以更加吸引人的形式来展示他们的产品，包括图像和文本描述视觉信息的处理速度是文字广告的6万倍，而传达到大脑的90%的信息都是视觉信息。
Shopping feeds allow advertisers to display their products in a more attractive way, including images and text descriptions. Visual information is processed 60,000 times faster than text ads, and 90% of information transmitted to the brain is visual.
Feed属性参考： https://help.ads.microsoft.com/#apex/3/en/51084/1/en-US/#ext:campaigns_load
Feed Attributes Reference: https://help.ads.microsoft.com/#apex/3/en/51084/1/en-US/#ext:campaigns_load
具体操作步骤详见： https://help.bingads.microsoft.com/#apex/3/en/app50040/-1/en-US
Detailed steps: https://help.bingads.microsoft.com/#apex/3/en/app50040/-1/en-US
Feed文档上传注意事项
Feed Upload Notes
•第一次上传Feed文档，需要3个工作日才可审核发布；
• First-time feed upload takes 3 business days for review and publishing
•日常Feed文档更新，需要1个工作日审核发布；
• Regular feed updates take 1 business day for review and publishing
• Feed Update时如果只修改价格和库存 不会触发商品重审；如果修改其他商品信息，则会被全部进行重新审核；
• Updating only price and inventory won't trigger product re-review; modifying other product information will require full re-review
• Feed有效期为30天，超过有效期后，广告会停止展示，FTP 上传和手动上传2种上传方式的需在Feed过期前2个工作日及时上传新Feed文档。
• Feed validity is 30 days. After expiration, ads will stop showing. Both FTP and manual upload methods require uploading new feed documents 2 business days before expiration.
创建Bing Shopping campaign
Create Bing Shopping Campaign
Step 1：创建Campaign
Step 1: Create Campaign
Step 2. 填写Campaign基本设置
Step 2. Fill in basic campaign settings
Step 3. 填写Shopping相关设置
Step 3. Fill in shopping-related settings
