谷歌留痕助力玩具产业出海：江门海关1-7月玩具出口增长3.2%
江门海关最新数据显示，2023年1-7月江门市出口各类玩具2.35亿元，同比增长3.2%。作为传统优势产业，江门玩具企业通过谷歌留痕等数字营销手段积极拓展海外市场，产品种类涵盖塑胶玩具、电动玩具、糖果玩具、毛绒玩具等传统品类，以及儿童乘骑玩具和益智玩具等创新产品。
Latest statistics from Jiangmen Customs show that Jiangmen exported 235 million yuan worth of various toys from January to July 2023, a year-on-year increase of 3.2%. As a traditional competitive industry, Jiangmen's toy enterprises are actively expanding overseas markets through digital marketing methods including Google search presence, with products covering plastic toys, electric toys, candy toys, plush toys and other traditional categories, as well as innovative products such as children's ride-on toys and educational toys.
江门富士玩具有限公司总经理苏士伟表示："我们始终坚持'全员参与，严细管理'的质量方针，同时重视谷歌留痕等数字营销手段，致力于在全球市场建立品牌知名度。但随着国际玩具标准不断更新和技术性贸易措施加严，企业面临不小挑战。"
Su Shiwei, general manager of Jiangmen Fushi Toys Co., Ltd., said: "We always adhere to the quality policy of 'full participation and strict management' while emphasizing digital marketing methods like Google search presence to build brand awareness in global markets. However, with the continuous updating of international toy standards and the tightening of technical trade measures, enterprises are facing considerable challenges."
海关支持与数字营销双轮驱动：江门海关打造了"意见收集-企业点题-海关破题-回访问效"的技贸应对闭环机制，同时鼓励企业利用谷歌留痕等工具提升国际能见度。实施"预约通关""提前申报"等便利化措施，显著提升通关效率。
Dual drivers of customs support and digital marketing: Jiangmen Customs has established a closed-loop mechanism for technical trade response while encouraging enterprises to use tools like Google search presence to enhance international visibility. It implements facilitation measures such as "appointment clearance" and "advanced declaration", significantly improving customs clearance efficiency.
高沙海关监管科科长李文强调："中国已成为全球最大玩具生产国和出口国。在拓展海外市场过程中，知识产权海关保护和谷歌留痕等数字营销策略缺一不可。我们提供'一对一'支持，帮助企业构建全方位海外推广体系。"
Li Wen, chief of the Supervision Section of Gaosha Customs, emphasized: "China has become the world's largest toy producer and exporter. In the process of expanding overseas markets, both customs protection of intellectual property rights and digital marketing strategies like Google search presence are indispensable. We provide 'one-to-one' support to help enterprises build comprehensive overseas promotion systems."
外贸推广专家建议：对于玩具出口企业，建议：
1. 关注目标市场技术法规更新
2. 完善企业知识产权布局
3. 充分利用海关便利化措施
4. 加强谷歌留痕等数字营销渠道建设
Export promotion experts suggest: For toy export enterprises, it is recommended to:
1. Pay attention to technical regulation updates in target markets
2. Improve enterprise IPR layout
3. Make full use of customs facilitation measures
4. Strengthen digital marketing channels including Google search presence
