谷歌竞价推广价值计算与新兴市场跨境支付挑战

谷歌竞价推广价值计算与新兴市场跨境支付挑战

Calculating the Value of Google Ads & Cross-Border Payment Challenges in Emerging Markets

跨境支付平台蚂蚁国际万里汇CEO石文宜指出：随着外贸企业加速布局新兴市场，跨境电商呈现本地化、多元化、品牌化三大趋势。

Ant International's WanliPay CEO Shi Wenyi stated: As foreign trade enterprises accelerate their expansion into emerging markets, cross-border e-commerce is showing three major trends: localization, diversification, and branding.

在2024生态开放大会上，石文宜强调技术升级对跨境支付服务的赋能作用，同时揭示了新兴市场外贸B2B的两大核心痛点：

At the 2024 Ecosystem Open Conference, Shi emphasized the enabling role of technological upgrades in cross-border payment services while revealing two core pain points for B2B foreign trade in emerging markets:

1. 银行卡冻结风险
2. 汇率波动导致的资金损失

1. Bank card freezing risks
2. Capital losses caused by exchange rate fluctuations

新兴市场支付难题深度分析

In-Depth Analysis of Payment Challenges in Emerging Markets

石文宜指出："新兴市场基础设施尚不完善，汇率波动剧烈。如何安全合规地完成收款并规避汇损，成为外贸企业成功的关键。"

Shi noted: "Emerging markets still have imperfect infrastructure with violent exchange rate fluctuations. How to safely and compliantly complete collections while avoiding exchange losses has become key to success for foreign trade enterprises."

根据海关总署数据：
• 2024年Q1中国进出口总额达5.7万亿元人民币（+4.9%）
• 第135届广交会线下出口成交247亿美元（+10.7%）

According to Customs data:
• Q1 2024 China's total import-export volume reached 5.7 trillion RMB (+4.9%)
• The 135th Canton Fair achieved $24.7 billion in offline export transactions (+10.7%)

中国出口三大增长引擎

Three Growth Engines for China's Exports

1. 民营企业 - 占进出口总额50%以上
2. 跨境电商 - 持续保持两位数增长
3. 市场多元化 - 新兴市场表现亮眼

1. Private enterprises - Account for over 50% of total import-export volume
2. Cross-border e-commerce - Maintaining double-digit growth
3. Market diversification - Emerging markets performing well

益普索数据显示：印尼、印度、新加坡、巴西和墨西哥的消费者信心指数远超全球平均水平，其中印尼以62.3分领跑。

Ipsos data shows: Consumer confidence indices in Indonesia, India, Singapore, Brazil and Mexico far exceed global averages, with Indonesia leading at 62.3 points.

跨境电商平台呈现"四小龙"格局：SHEIN、速卖通、TikTok和Temu正在全球市场快速崛起，与亚马逊、沃尔玛等国际巨头同台竞技。

The cross-border e-commerce platform landscape shows a "Four Dragons" pattern: SHEIN, AliExpress, TikTok and Temu are rapidly rising in global markets, competing with international giants like Amazon and Walmart.