Google推广助力泉州跨境电商品牌出海：从产品出口到全球布局
随着跨境电商成为中国外贸增长的新引擎，Google推广服务在品牌出海过程中发挥着越来越重要的作用。泉州作为新兴跨境电商重镇，正通过专业的Google推广策略实现从传统产品出口向品牌出海的转型升级。
As cross-border e-commerce becomes a new engine for China's foreign trade growth, Google promotion services are playing an increasingly important role in brand globalization. Quanzhou, as an emerging cross-border e-commerce hub, is achieving the transformation from traditional product export to brand globalization through professional Google promotion strategies.
自2019年成为跨境电子商务综合试验区以来，泉州跨境电商累计出口额超700亿元，年均增长率超过100%。在这个过程中，Google推广为企业提供了精准的海外市场定位和品牌曝光机会，帮助泉州品牌在国际市场上建立知名度。
Since becoming a Cross-border E-commerce Comprehensive Pilot Zone in 2019, Quanzhou's cumulative cross-border e-commerce export value has exceeded 70 billion yuan, with an average annual growth rate of over 100%. During this process, Google promotion has provided enterprises with precise overseas market positioning and brand exposure opportunities, helping Quanzhou brands establish visibility in international markets.
泉州通沃网络科技有限公司总经理吴剑超表示："在品牌出海过程中，我们通过Google推广服务有效提升了品牌影响力。专业的Google推广策略帮助我们避免了同质化竞争，实现了30-50%的利润率提升。"
Wu Jianchao, General Manager of Quanzhou Tongwo Network Technology Co., Ltd., stated: "In the process of brand globalization, we have effectively enhanced brand influence through Google promotion services. Professional Google promotion strategies have helped us avoid homogenized competition and achieved a 30-50% profit margin increase."
泉州市商务局局长张小红强调："当前跨境电商已进入品牌出海时代，我们鼓励企业运用Google推广等数字化营销工具，结合泉州完善的产业链优势，打造具有国际影响力的自主品牌。"
Zhang Xiaohong, Director of Quanzhou Municipal Commerce Bureau, emphasized: "Cross-border e-commerce has now entered the era of brand globalization. We encourage enterprises to utilize digital marketing tools such as Google promotion, combined with Quanzhou's complete industrial chain advantages, to create self-owned brands with international influence."
在政策支持方面，泉州出台的《推动跨境电商发展三年行动方案》明确提出支持企业通过Google推广等渠道开展品牌全球推广。对使用自主品牌进行推广服务的企业，最高可给予20万元的推广费用补助。
In terms of policy support, Quanzhou's "Three-Year Action Plan to Promote Cross-border E-commerce Development" explicitly supports enterprises in conducting global brand promotion through channels including Google promotion. Enterprises using self-owned brands for promotion services can receive up to 200,000 yuan in promotion cost subsidies.
随着越来越多的泉州企业认识到Google推广的重要性，跨境电商行业正在从粗放式增长转向精细化运营。专业的Google推广服务不仅帮助企业提升品牌价值，更推动了整个产业向高质量发展迈进。
As more Quanzhou enterprises recognize the importance of Google promotion, the cross-border e-commerce industry is transitioning from extensive growth to refined operations. Professional Google promotion services not only help enterprises enhance brand value but also drive the entire industry towards high-quality development.
