如何在中国制造网外贸平台有效开展谷歌竞价推广？
谷歌海外推广现状分析 | Analysis of Google Overseas Promotion
谷歌在全国范围内设有代理商，但代理管理方面存在一些问题。如果需要寻找代理商，建议选择带有谷歌体验中心的代理商。
Google has agents nationwide, but there are some issues in agency management. If you need to find an agent, it is recommended to choose one with a Google Experience Center.
自主开户的优势 | Advantages of Self-Service Account
Google Ads支持在线开户，费用极低，只需预存10美元，且无额外服务费。最重要的是，自己开户可以避免遭受不正规代理的恶意点击。
Google Ads supports online account opening with minimal cost - only $10 deposit required and no additional service fees. Most importantly, opening an account yourself can avoid malicious clicks from irregular agents.
推广效果对比 | Promotion Effectiveness Comparison
然而，Google Ads近两年的效果并不理想。由于参与人数众多，关键词价格持续走高，在性价比方面，它不如传统的谷歌SEO或YouTube多语种视频。
However, the effectiveness of Google Ads has not been ideal in recent two years. Due to the large number of participants, keyword prices continue to rise. In terms of cost-effectiveness, it is not as good as traditional Google SEO or YouTube multilingual videos.
最佳实践建议 | Best Practice Recommendations
对于中国制造网的外贸企业，建议采用组合营销策略：Google Ads用于快速获取流量，同时配合长期SEO优化和YouTube视频营销，实现最佳推广效果。
For foreign trade enterprises on Made-in-China platform, it is recommended to adopt an integrated marketing strategy: use Google Ads for quick traffic acquisition, while combining long-term SEO optimization and YouTube video marketing to achieve optimal promotion results.
