Pinterest推广指南：独立站引流新利器与谷歌竞价开户攻略

Pinterest推广指南：独立站引流新利器与谷歌竞价开户攻略

Pinterest Marketing Guide: The New Weapon for Independent Site Traffic & Google Ads Account Opening

随着社交媒体的发展，流量巨大的社交平台成为跨境卖家营销的主阵地。而专注于图像的社交媒体平台Pinterest正成为独立站引流的新蓝海。

With the development of social media, platforms with massive traffic have become the main battlefield for cross-border sellers. The image-focused platform Pinterest is emerging as a new blue ocean for independent site traffic.

什么是Pinterest？

What is Pinterest?

Pinterest是全球10大社交媒体平台之一，成立于2010年，采用瀑布流形式展示图片内容，类似中国的"小红书"。2021年月活用户达4.78亿，其中60%为女性用户。

Pinterest is one of the top 10 global social media platforms, founded in 2010. It displays content in a waterfall format, similar to China's "Little Red Book". In 2021, it reached 478 million monthly active users, 60% of whom are female.

核心功能

Key Features

1. 购物清单：用户可保存心仪商品，接收降价通知，促进转化

1. Shopping List: Users can save favorite products and receive price drop notifications to boost conversion

2. Pinterest TV：2021年推出的视频功能，拥抱视频电商趋势

2. Pinterest TV: Video feature launched in 2021 to embrace video commerce trends

引流优势

Traffic Advantages

• 精准流量：用户购买意愿比其他平台高3倍

• Precise Traffic: User purchase intent is 3x higher than other platforms

• 推荐机制：像搜索引擎一样精准匹配商品与用户

• Recommendation Algorithm: Matches products with users like a search engine

• 成本效益：引流成本低，每张图片都可插入链接

• Cost Efficiency: Low traffic acquisition cost, every image can include links

谷歌推广竞价开户指南

Google Ads Account Opening Guide

1. 准备材料：营业执照、网站、支付方式

1. Prepare documents: Business license, website, payment method

2. 通过Google Ads官网或代理商开户

2. Open account via Google Ads official website or agency

3. 设置转化跟踪，优化广告投放

3. Set up conversion tracking to optimize ad delivery

Ueeshop建议：Pinterest目前竞争较低，是独立站卖家值得开发的新市场，建议尽早布局。

Ueeshop Suggestion: Pinterest currently has low competition and is a new market worth developing for independent site sellers. Early adoption is recommended.