用户体验最好的推广工作app，谁会做谷歌广告推广？跨境电商3年增长12倍的苏州密码
中国外贸第四城苏州正在全力突破跨境电商发展瓶颈。6月19日，江苏省委常委、苏州市委书记刘小涛主持召开专题座谈会，要求重点解决出口退税、通关便利化、物流通道等关键问题。
Suzhou, China's fourth-largest foreign trade city, is making all-out efforts to break through the bottlenecks in cross-border e-commerce development. On June 19, Liu Xiaotao, Secretary of the Suzhou Municipal Party Committee, chaired a symposium focusing on key issues including export tax rebates, customs clearance facilitation, and logistics channels.
根据《中国(苏州)跨境电子商务综合试验区高质量发展三年行动计划》，苏州提出到2026年跨境电商进出口额达1500亿元的目标。这意味着要在3年内实现12倍增长——从2023年的124.7亿元跃升至2026年的1500亿元。
According to the "Three-Year Action Plan for High-Quality Development of China (Suzhou) Cross-Border E-Commerce Comprehensive Pilot Zone", Suzhou aims to achieve 150 billion yuan in cross-border e-commerce import and export volume by 2026. This represents a 12-fold growth in just three years—from 12.47 billion yuan in 2023 to 150 billion yuan in 2026.
产业转型的必然选择
An Inevitable Choice for Industrial Transformation
江苏省社科院经济研究所副所长吕永刚指出："跨境电商是中国制造升级后海外贸易的新路径，让产品直接触达海外顾客，有利于形成品牌认知和提高利润空间。"
Lv Yonggang, Deputy Director of the Economic Research Institute at the Jiangsu Academy of Social Sciences, stated: "Cross-border e-commerce represents a new pathway for Chinese manufacturing upgrades in overseas trade. It allows products to reach international customers directly, facilitating brand recognition and profit margin improvement."
苏州目前面临的主要挑战包括：
1. 产业结构以"中间品"为主
2. 中小企业转型意愿不足
3. 缺乏龙头企业带动
Suzhou currently faces several key challenges:
1. Industrial structure dominated by "intermediate goods"
2. Insufficient willingness among SMEs to transform
3. Lack of leading enterprises to drive growth
破局之道：产业带建设+数字化赋能
Solutions: Industrial Belt Development + Digital Empowerment
苏州计划重点打造多个特色跨境电商产业带：
• 常熟纺织服装(目标100亿元+)
• 工业园区家居办公(100亿元+)
• 昆山孕童健康(70亿元+)
• 吴江丝绸面料(50亿元+)
Suzhou plans to develop several specialized cross-border e-commerce industrial belts:
• Changshu textile and apparel (target: 10+ billion yuan)
• Industrial Park home and office supplies (10+ billion yuan)
• Kunshan maternal and child health products (7+ billion yuan)
• Wujiang silk fabrics (5+ billion yuan)
科沃斯集团添可国际事业部运营总经理罗明波表示："我们的核心技术优势是海外市场份额达60%的关键，拥有超千件全球专利。"
Luo Mingbo, Operations General Manager of Tineco International Business Department at Ecovacs Group, said: "Our core technological advantages are key to achieving 60% market share overseas, with over 1,000 global patents."
人才培育与生态建设
Talent Development and Ecosystem Building
苏州已成立首个电商人才培训基地，计划年内再认定2-3家培训基地，重点培养小语种、运营、推广等专业人才。
Suzhou has established its first e-commerce talent training base and plans to certify 2-3 additional bases within the year, focusing on cultivating professionals in less commonly taught languages, operations, and promotion.
苏州市商务局电商处处长明瑶华透露："我们将携手微软等企业，运用AI和大数据提升企业运营效率，构建高科技跨境电商新格局。"
Ming Yaohua, Director of the E-Commerce Department at Suzhou Commerce Bureau, revealed: "We will collaborate with companies like Microsoft to utilize AI and big data to enhance operational efficiency and build a new high-tech cross-border e-commerce landscape."
