罗马尼亚电商市场分析：65亿欧元潜力市场与eMAG平台机遇
当谈到海外推广时，许多卖家首先想到的是谷歌广告竞价。但你知道吗？罗马尼亚这个65亿欧元的电商"潜力股"市场，正有中国卖家在低调赚钱。
When it comes to overseas promotion, many sellers first think of Google Ads bidding. But did you know? In Romania's €6.5 billion e-commerce "dark horse" market, Chinese sellers are quietly making profits.
欧洲一直是中国跨境电商的热门市场，但相比成熟的英法德市场，中东欧地区正以惊人速度增长。作为"一带一路"重要节点的罗马尼亚，电商市场正处于高速成长期。
Europe has always been a hot market for Chinese cross-border e-commerce, but compared to mature markets like the UK, France and Germany, Central and Eastern Europe is growing at an astonishing rate. As an important node of the "Belt and Road", Romania's e-commerce market is in a period of rapid growth.
疫情催化下的市场增长
Market Growth Catalyzed by the Pandemic
数据显示，过去5年罗马尼亚电商以年均27%的增速成为欧洲发展最快的国家。2021年Q1，罗马尼亚实现了2.8%的经济增长，主要来自高涨的购物需求。
Data shows that in the past 5 years, Romania's e-commerce has grown at an average annual rate of 27%, making it the fastest growing country in Europe. In Q1 2021, Romania achieved 2.8% economic growth, mainly from strong shopping demand.
热销品类与消费者特征
Best-Selling Categories and Consumer Characteristics
罗马尼亚热销品类包括：
Romania's best-selling categories include:
- 时尚用品(占线上收入40%)
- Fashion products (40% of online revenue)
- 高科技产品与消费电子(26%)
- High-tech products and consumer electronics (26%)
- 家居装饰(9%)
- Home decoration (9%)
消费者四大特征：
Four major consumer characteristics:
- 偏好品牌消费
- Preference for branded products
- 重视性价比
- Value for money
- 注重售后服务
- Focus on after-sales service
- 支付方式多元化(COD仍占主导但线上支付增长50%)
- Diversified payment methods (COD still dominates but online payments grew by 50%)
eMAG平台：罗马尼亚电商领导者
eMAG Platform: Romania's E-commerce Leader
eMAG是罗马尼亚本土电商巨头，每月访问量8000万，拥有850万活跃买家。平台业务已扩展至保加利亚、匈牙利、波兰等国。
eMAG is Romania's local e-commerce giant with 80 million monthly visits and 8.5 million active buyers. The platform has expanded to Bulgaria, Hungary, Poland and other countries.
物流优势：
Logistics advantages:
- 拥有126,000平方米仓库
- 126,000 square meters of warehouses
- 每小时可处理17,000个包裹
- Can process 17,000 packages per hour
- 新建130,000平方米FBE专用仓库
- New 130,000 square meter FBE dedicated warehouse
卖家福利：
Seller benefits:
- 免费入驻
- Free registration
- 免费产品翻译服务
- Free product translation services
- 前3个月免仓储费
- 3 months free storage
- 中英文客户经理支持
- Chinese-English account manager support
对于想要开拓中东欧市场的中国卖家来说，罗马尼亚电商市场，特别是通过eMAG平台，确实是一个值得关注的"潜力股"。
For Chinese sellers looking to expand into Central and Eastern Europe, the Romanian e-commerce market, especially through the eMAG platform, is indeed a "dark horse" worth paying attention to.
