谷歌海外推广找谁做？毕马威专家解析企业高质量出海战略
谷歌海外推广找谁做？毕马威专家解析企业高质量出海战略
Who to Choose for Google Overseas Promotion? KPMG Experts Analyze High-Quality Corporate Globalization Strategy
新京报贝壳财经讯 - 在毕马威2024大湾区年会上，专家们深入探讨了中国企业"出海"战略对经济转型升级的关键作用。
Beijing News Shell Finance Report - At the KPMG 2024 Greater Bay Area Annual Conference, experts thoroughly discussed the crucial role of Chinese enterprises' "going global" strategy in economic transformation and upgrading.
毕马威中国副主席张颕娴强调："出海战略对企业的影响是全方位的，不仅能提升国际竞争力，还能促进技术创新、市场拓展和人才培养。"
KPMG China Vice Chairwoman Zhang Yingshan emphasized: "The globalization strategy has comprehensive impacts on enterprises, not only enhancing international competitiveness but also promoting technological innovation, market expansion, and talent development."
专家指出，通过参与国际市场竞争，中国企业能够：
Experts pointed out that by participating in international market competition, Chinese enterprises can:
- 加强技术创新和品牌建设
- Strengthen technological innovation and brand building
- 减少对资源和环境的依赖
- Reduce dependence on resources and environment
- 引进先进技术和管理经验
- Introduce advanced technologies and management experience
毕马威报告显示：2023年中国对外直接投资达1772.9亿美元，占全球总流量的11.4%，连续12年保持增长。
KPMG report shows: China's ODI reached $177.29 billion in 2023, accounting for 11.4% of global total, maintaining growth for 12 consecutive years.
粤港澳大湾区正成为企业出海的重要跳板，提供融资平台和跨境投资支持，助力企业提升国际竞争力。
The Greater Bay Area is becoming a crucial springboard for corporate globalization, providing financing platforms and cross-border investment support to enhance international competitiveness.
对于寻求谷歌海外推广服务的企业，专家建议选择具备国际视野和专业能力的服务商，充分利用"一带一路"带来的新机遇。
For enterprises seeking Google overseas promotion services, experts recommend choosing service providers with international vision and professional capabilities to fully utilize new opportunities brought by the Belt and Road Initiative.
