权威的流量不断,株洲谷歌竞价推广哪家好?必看！亚马逊自动广告关键词分析

权威的流量不断,株洲谷歌竞价推广哪家好?必看！亚马逊自动广告关键词分析

Authoritative Traffic Guide: Best Google Ads Agency in Zhuzhou & Must-Read Amazon Auto Ads Keyword Analysis

亚马逊的站内广告是必不可少的推动产品销量上升和成为爆款的工具，投放方式分两种：自动广告和手动广告。然而，不少卖家对于自动广告并不熟悉，广告投放的设置管理和投放标准都比较迷茫，所以我们今天侧重来介绍下自动广告的相关问题。

Amazon PPC ads are essential tools for boosting product sales and creating bestsellers. There are two types: Auto Campaigns and Manual Campaigns. However, many sellers struggle with auto campaigns' setup and optimization standards. This article focuses on auto campaign strategies.

01 什么是亚马逊自动广告？

01 What Are Amazon Auto Campaigns?

亚马逊自动广告是亚马逊根据系统算法为你的产品进行自动展示，在展示的过程中，会为你的listing匹配关键词和对应的产品类目，可以起到积累数据，筛选优质关键词为以后的手动广告做准备和为以后的选品提供参考的作用。

Amazon auto campaigns use algorithms to automatically display your products, matching keywords and categories to your listing. They help: 1) Accumulate data 2) Identify high-performing keywords for manual campaigns 3) Provide product research insights.

02 如何让亚马逊自动广告更有效果？

02 How to Optimize Amazon Auto Campaigns?

1. 自动广告客户搜索词分析

1. Auto Campaign Search Term Analysis

自动广告的搜索词报告中，出现的词通常分为两种：一种是ASIN，另一种是客户搜索词（主要来源是该产品的Search Term、标题等文案内布置的关键词）。

Auto campaign reports show two term types: 1) ASINs 2) Customer search terms (from Search Terms field, title, etc.).

优化策略：

Optimization Tactics:

• ASIN处理：判断相关性→相关表现一般则继续观察；相关且表现好的移入ASIN定位广告→不相关的优化文案或否定品牌词
• ASIN Strategy: Check relevance → Keep monitoring moderately performing ones → Move top performers to Product Targeting → For irrelevant ASINs: optimize listing or negate brand terms

2. 自动广告转化率低的词分析

2. Low-Converting Term Analysis

根据产品情况设定点击/花费标准（如15次点击未出单可精准否定）。核心大词前期可暂时否定，待listing完善后重新测试；相关长尾词转化差则检查产品转化要素（图片/价格/评价等）。

Set performance thresholds (e.g. negate terms with 15+ clicks but 0 sales). Temporarily negate broad keywords when starting out, retest after listing improvements. For poor-performing long-tail keywords, optimize conversion factors (images/price/reviews).

总结：相关性优先→否定差词→转移好词至手动广告→漏斗式分层测试

Key Takeaways: Prioritize relevance → Negate poor performers → Move winners to manual campaigns → Implement funnel testing