微软必应(Bing)广告投放全攻略：从开户到优化策略
首推的搜索推广是否支持oCPC？
Does the recommended search advertising support oCPC?
微软必应广告确实支持oCPC（优化点击付费）模式，这是其智能出价策略的重要组成部分。
Microsoft Bing Ads does support oCPC (optimized cost per click), which is an important part of its smart bidding strategies.
谷歌合作推广参与者
Google partnership promotion participants
包括全球各大广告代理商、技术合作伙伴以及经过认证的专业营销机构。
include major global advertising agencies, technology partners and certified professional marketing organizations.
微软必应广告账户上线前准备
Pre-launch Preparation for Microsoft Bing Ads Account
UET标签安装
UET Tag Installation
建议在广告账户上线前完成UET标签安装，这有助于：实时跟踪关键词和广告语数据；积累再营销受众列表；使用基于转化的智能出价策略。
It's recommended to complete UET tag installation before launching the ad account, which helps: real-time tracking of keyword and ad copy data; building remarketing audience lists; using conversion-based smart bidding strategies.
GA对接
GA Integration
通过UTM参数实现微软广告数据统计，在后台开启Auto-Tagging功能后系统会自动添加跟踪参数。
Use UTM parameters to track Microsoft Ads data. After enabling Auto-Tagging in the backend, the system will automatically add tracking parameters.
账户搭建与投放策略
Account Structure and Advertising Strategies
账户结构建议
Account Structure Recommendations
按国家开设账户，按广告类型、产品类型等创建不同广告系列，按词类、使用场景等创建广告组。
Set up accounts by country, create different campaigns by ad type and product category, and create ad groups by keyword category and usage scenarios.
广告形式选择
Ad Format Selection
微软必应支持搜索广告、展示广告和本地广告等多种形式，根据营销目标和受众特征选择合适的形式。
Microsoft Bing supports various formats including search ads, display ads and local ads. Choose the appropriate format based on marketing objectives and audience characteristics.
优化与效果跟踪
Optimization and Performance Tracking
转化跟踪
Conversion Tracking
通过微软广告的转化跟踪功能，可以跟踪关键词、广告组和广告系列等级别的转化数据。
Through Microsoft Ads' conversion tracking feature, you can track conversion data at the keyword, ad group and campaign levels.
A/B测试
A/B Testing
尝试不同的广告文案、创意和关键词组合，找出最佳表现组合。
Try different ad copies, creatives and keyword combinations to find the best performing mix.
GPT-4整合
GPT-4 Integration
新版必应基于GPT-4系统运行，这为广告主提供了更智能的投放和优化可能性。
The new version of Bing runs on the GPT-4 system, which provides advertisers with smarter placement and optimization possibilities.
通过以上完整的准备工作、账户搭建策略和持续优化，您可以充分利用微软必应广告平台，实现更高的广告投资回报率。
Through the above complete preparation, account setup strategies and continuous optimization, you can fully utilize the Microsoft Bing Ads platform to achieve higher advertising ROI.
