如何通过SEO优化提升Shopify独立站的自然流量？2021年实战分析
SEO推广与谷歌竞价的效果对比
Many Shopify store owners face a key dilemma: should they continue investing in Google Ads or shift to SEO optimization? Through analyzing actual advertising data, we found that while certain keywords can generate stable orders, they often have high SEO difficulty scores (59 points), making it challenging to gain organic traffic in the short term.
关键词选择策略
Keyword selection strategy
Analysis using kwfinder tool shows:
- High search volume keywords (20k/month) difficulty 36
- Medium search volume keywords (10k/month) difficulty 48
- Low search volume keywords (3k/month) difficulty 13
SEO实战经验分享
SEO practical experience sharing
In 2020, we tested 6 SEO websites:
- 2 successfully generated consistent orders (keyword difficulty 15-30)
- 4 failed to improve rankings (including some low-difficulty keywords)
最佳时机把握
Timing optimization
Successful cases demonstrate:
- Implement SEO during a product's rising popularity phase
- Choose low-competition emerging products (like Cargo Socks)
- Quickly create content to capture search gaps
2021年Shopify独立站SEO建议
2021 Shopify store SEO recommendations
- 混合策略：高难度词用广告，低难度词做SEO
Hybrid strategy: Use ads for high-difficulty keywords and SEO for low-difficulty ones - 优先选择：搜索量1-5k，难度适中的关键词
Prioritize keywords with 1-5k search volume and moderate difficulty
