泉州玩具出口增长1.6倍：用创新产品和渠道打开全球市场
随着国际市场需求持续复苏，劳动密集型产品出口整体回暖。泉州海关最新数据显示，今年前5个月泉州市外贸进出口1165.8亿元人民币，同比增长20.7%，其中，泉州玩具产品出口11.4亿元，同比增长1.6倍。
As international market demand continues to recover, the export of labor-intensive products has generally rebounded. According to the latest data from Quanzhou Customs, Quanzhou's foreign trade import and export volume reached 116.58 billion yuan in the first five months of this year, a year-on-year increase of 20.7%. Among them, toy product exports reached 1.14 billion yuan, a 1.6-fold increase year-on-year.
新品类拓展新市场 | New Categories Expand New Markets
泉州嘉利儿童用品有限公司总经理陈艺娟表示："得益于5年前的全球化布局，近年来公司保持高速增长，在前几年高基数增长下，公司今年预计仍有40%的订单增长。"
Chen Yijuan, general manager of Quanzhou Jiali Children's Products Co., Ltd., said: "Thanks to the global layout five years ago, the company has maintained rapid growth in recent years. Despite the high base growth in previous years, the company is still expected to achieve 40% order growth this year."
晋江恒盛玩具有限公司总经理许鸿源告诉记者："公司订单已经排到9月份，截至5月份所接到的订单已经超过去年全年，预计今年订单量将翻倍增长。"
Xu Hongyuan, general manager of Jinjiang Hengsheng Toys Co., Ltd., told reporters: "The company's orders have been scheduled until September. As of May, the orders received have exceeded the total of last year, and it is expected that this year's order volume will double."
新渠道打造新优势 | New Channels Create New Advantages
嘉利儿童总经理陈艺娟表示："今年3月份，我们的沙滩玩具正式在全球的山姆商店上线销售，与山姆这样的大型零售商直接合作，生产企业跳过了贸易商，可以获得更大利润空间。"
Chen Yijuan, general manager of Jiali Children, said: "In March this year, our beach toys were officially launched for sale in Sam's Club stores worldwide. Direct cooperation with large retailers like Sam's Club allows manufacturers to bypass traders and obtain greater profit margins."
鸿顺儿童用品有限公司总经理颜海鸿表示："我们未来将更注重终端零售商渠道的开拓，这样产品价格在市场上也更有优势。"
Yan Haihong, general manager of Hongshun Children's Products Co., Ltd., said: "In the future, we will pay more attention to the development of end retailer channels, so that product prices will be more competitive in the market."
恒盛玩具通过沃尔玛等大型零售商渠道，让产品走进全球市场。许鸿源介绍："目前，中国山姆店就有一款恒盛生产的玩具在热销。"
Hengsheng Toys has brought its products to the global market through large retailers such as Walmart. Xu Hongyuan introduced: "At present, a toy produced by Hengsheng is selling well in Sam's Club China."
