重磅！2023年TikTok将在法国、巴西、澳大利亚等12国开通小店
最新消息显示，TikTok将在2023年加速全球电商业务扩张。据可靠消息，春节过后，TikTok将在12个国家陆续开通小店功能，覆盖法国、意大利、西班牙等欧洲传统市场，以及澳大利亚、新西兰和巴西等重要新兴市场。
According to latest reports, TikTok is accelerating its global e-commerce expansion in 2023. Reliable sources indicate that after the Spring Festival, TikTok will gradually launch its Shop feature in 12 countries, covering traditional European markets like France, Italy, and Spain, as well as key emerging markets including Australia, New Zealand, and Brazil.
行业内部人士透露，在这12个目标国家中，西班牙和巴西将成为首批开通小店业务的市场。目前TikTok已在巴西和西班牙启动电商相关岗位的招聘工作。值得注意的是，TikTok在马德里招聘的电商主管职位，均要求候选人具备10年以上相关领域经验。
Industry insiders reveal that among these 12 target countries, Spain and Brazil will be the first markets to launch the Shop feature. TikTok has already begun recruiting for e-commerce related positions in these two countries. Notably, the e-commerce manager positions advertised in Madrid all require candidates to have over 10 years of relevant experience.
TikTok近年来的发展势头极为迅猛，凭借巨大的流量优势持续占据多国APP下载榜首。其电商业务同样呈现爆发式增长：2022年上半年GMV突破10亿美元；东南亚市场全年GMV增长超过三倍，达到44亿美元。
TikTok has shown remarkable growth momentum in recent years, consistently topping app download charts in multiple countries with its massive traffic advantage. Its e-commerce business has also experienced explosive growth: GMV exceeded $1 billion in the first half of 2022; in Southeast Asia markets, annual GMV grew over threefold to reach $4.4 billion.
在2022年末全球大促季中，TikTok Shop交出了亮眼成绩单：跨境业务整体GMV增长136%，订单量增长77%。平台数据显示，近6万商家和3万达人参与活动，累计直播时长超过272万小时，短视频和直播互动量突破13亿次。
During the 2022 year-end global promotion season, TikTok Shop delivered impressive results: cross-border business GMV grew by 136%, with order volume increasing by 77%. Platform data shows nearly 60,000 merchants and 30,000 creators participated in the event, with total live streaming hours exceeding 2.72 million, and short video/live stream interactions surpassing 1.3 billion.
随着短视频和直播电商的持续升温，TikTok Shop的全球化步伐正在加快。这为跨境电商卖家提供了全新的增长机遇。但值得注意的是，平台快速扩张的同时也会面临各种挑战，这是卖家需要审慎考虑的关键因素。
With the continued rise of short video and live streaming e-commerce, TikTok Shop is accelerating its globalization. This presents new growth opportunities for cross-border e-commerce sellers. However, it's worth noting that rapid platform expansion also brings various challenges, which sellers need to carefully consider.
