直播带货售假案警示：电商推广必须合规建站
核心案例：深圳某服饰公司通过直播带货销售假冒品牌服装，涉案金额达50万元，现已被移送公安机关。
Core Case: A Shenzhen apparel company sold counterfeit branded clothing through live streaming, involving 500,000 yuan, and has now been transferred to public security authorities.
【案件详情】
[Case Details]
2023年4月26日，深圳市市场稽查局查处一起商标侵权案：
On April 26, 2023, Shenzhen Market Supervision Bureau investigated a trademark infringement case:
• 涉事公司通过淘宝直播混售正品与仿品
• The company mixed genuine and fake products through Taobao live streaming
• 声称是"品牌尾货"但无法提供合法凭证
• Claimed to be "brand overstock" but couldn't provide legal certificates
• 经鉴定1620件服装均为侵权商品
• 1,620 pieces of clothing were identified as infringing products
• 货值50万元，违法所得14013元
• Goods value: 500,000 yuan, illegal gains: 14,013 yuan
SEO建议：企业开展电商业务时，合规建站是基础，谷歌推广必须建立在真实合法的商品基础上。
SEO Suggestion: When conducting e-commerce business, compliant website building is fundamental, and Google promotion must be based on authentic and legal products.
【消费者防骗指南】
[Consumer Anti-Fraud Guide]
1. 选择正规渠道：认准官方旗舰店，查看营业执照
1. Choose official channels: Identify official flagship stores, check business licenses
2. 保护信息安全：使用第三方支付，不私下交易
2. Protect information security: Use third-party payment, no private transactions
3. 留存购物凭证：保存聊天记录、订单信息等证据
3. Keep shopping vouchers: Save chat records, order information and other evidence
法律警示：根据《商标法》第57条，销售侵权商品可能构成刑事犯罪。
Legal Warning: According to Article 57 of the Trademark Law, selling infringing goods may constitute a criminal offense.
举报电话：12345（中国消费者投诉热线）
Report Hotline: 12345 (China Consumer Complaint Hotline)
